Yunxin Liu

Yunxin Liu, Assistant Professor of Marketing. He obtained his Ph.D. in Business Economics from KU Leuven, Belgium, in 2021.

He studies decision-making and consumer behavior at the intersection of psychology and economics. His primary research focuses on how to curb impulsive buying behavior and resist food temptations in today’s digital age. In other words, he studies how new technologies affect consumer behavior.

He teaches Market Research, Marketing Project, Innovation Marketing and Creativity, Advanced Marketing, Coordinating Marketing Strategy, and Media Communication Project.