Yvette Baez

RESULTS DRIVEN sales & marketing executive that utilizes storytelling to amplify consumer insight-based ideas, anchored around key passion points to connect with audiences across platforms. Over 20 years of experience as a brand builder in both consumer + experiential + integrated marketing spaces with a proven-record of developing innovative programs across the entire purchase funnel, dynamic leader with collaborative mindset; and an emphasis on branded content and digital marketing

Specialties: Strategic Planning, Branded Content, Consumer Marketing, P&L Experience, Advertising Development and Media Planning, Global Marketing, Multicultural Marketing, Luxury, Personal Care, Social and Digital Marketing, Presenter Extraordinaire.

Education

• MBA Clark Atlanta University (1996 — 1998)
• BA University of Massachusetts Amherst (1990 — 1994)

Companies

• Head of Industry, Pharma Google (2020)
• Vice President Of Business Development Univision Communications Inc. (2019 — 2020)
• VP, Integrated & Experiential Marketing Univision Communications Inc. (2011 — 2019)
• Senior Director, Brand Solutions Black Entertainment Television (2010 — 2011)
• Strategic Account Lead LatinWorks (2009 — 2010)
• Adjunct Professor Rutgers Business School (2010 — 2010)
• Marketing Director, Personal Care Reckitt Benckiser (2008 — 2009)
• Brand Director - Hennessy VS Cognac LVMH - Moet Hennessy USA (2006 — 2007)
• Senior Product Manager - Children's Dimetapp Wyeth Consumer Products (2003 — 2006)

Skills

The most important

• Strategy
• Marketing Research
• Customer Insight

Other

Marketing Management, Creative Strategy, Global Marketing, Relationship Marketing, Marketing Communications, Social Media Marketing, Copywriting, Strategic Planning, Digital Marketing, Brand Management, Marketing Strategy, Competitive Analysis, Media Planning, Marketing, Advertising, Integrated Marketing