Yvette Morey

I am the Programme Leader for Business Management with Marketing, and a Senior Lecturer in Marketing, at Bristol Business School. ​​My teaching interests ​​include research methods, as well as work that takes a critical approach to marketing and explores the ethical aspects of consumerism. I supervise on final year dissertations as well as postgraduate dissertations for Masters and PhD students.

I conduct interdisciplinary research on: behaviour change, mental health and wellbeing, and participation in online and offline communities and networks.

Area of expertise Qualitative methods, digital methods and survey studies.

Publications

Morey, Y., Eadie, D., Purves, R., Hooper, L., Gillian, R., Warren, S., Hillman, H., Vohra, J., Hastings, G. and Tapp, A. (2017) Youth engagement with alcohol brands in the UK. Project Report. Cancer Research UK, The Policy Research Centre for Cancer Prevention (PRCP). Available from: http://eprints.uwe.ac.uk/34070 ' Talbot, C., Gavin, J., van Steen, T. and Morey, Y. (2017) A content analysis of thinspiration, fitspiration, and bonespiration imagery on social media. Journal of Eating Disorders, 5 (40). ISSN 2050-2974 Available from: http://eprints.uwe.ac.uk/33279 ' Spotswood, F., Chatterton, T., Morey, Y. and Spear, S. (2017) Practice-theoretical possibilities for social marketing: Two fields learning from each other. Journal of Social Marketing, 7 (2). pp. 156-171. ISSN 2042-6763 Available from: http://eprints.uwe.ac.uk/30887 ' Szmigin, I., Bengry-Howell, A., Morey, Y., Griffin, C. and Riley, S. (2017) Socio-spatial authenticity at co-created music festivals. Annals of Tourism Research, 63. pp. 1-11. ISSN 0160-7383 Available from: http://eprints.uwe.ac.uk/31448 ' Griffin, C., Bengry-Howell, A., Riley, S., Morey, Y. and Szmigin, I. (2016) ‘We achieve the impossible’: Discourses of freedom and escape at music festivals and free parties. Journal of Consumer Culture. ISSN 1469-5405 Available from: http://eprints.uwe.ac.uk/31450 ' Morey, Y., Mellon, D., Dailami, N., Verne, J. and Tapp, A. (2016) Adolescent self-harm in the community: An update on prevalence using a self-report survey of adolescents aged 13 to 18 in England. Journal of Public Health, 39 (1). pp. 58-64. ISSN 1741-3842 Available from: http://eprints.uwe.ac.uk/28224 ' Morey, Y. (2015) Social media, self-harm and chronic crisis communication. In: Social Networking in Cyberspace (SNIC 2015), University of Wolverhampton, UK, 3 September 2015. Available from: http://eprints.uwe.ac.uk/26597 ' Riley, S., Evans, A., Griffin, C., Morey, Y. and Murphy, H. and The British Psychological Society (2015) Crossing into the digital realm. The Psychologist, 28 (8). pp. 652-655. ISSN 0952-8229 Available from: http://eprints.uwe.ac.uk/26595 ' Morey, Y. (2015) Social networks: Connected and contagious. In: Launch Event: Centre for the Study of Behaviour Change and Influence, The Watershed, 6 July 2015. Available from: http://eprints.uwe.ac.uk/26598 ' Morey, Y. (2015) Existing and evolving: Guidelines for ethics, internet mediated research and digital data. In: University Research Ethics Committee Training Event – Ethics, Digital Data and Research using Social Media, University of the West of England, Bristol, 20 May 2015. Available from: http://eprints.uwe.ac.uk/26596 ' Morey, Y., Mellon, D., Verne, J., Tapp, A., Dailami, N. and Leggett, S. (2014) A panel-based prevalence study of self-reported self-harm in adolescents aged 13-18 in England. In: Beyond Fed Up: Conference on Self-harm, Gloucestershire, UK, 14 October 2014. Available from: http://eprints.uwe.ac.uk/24689 ' Morey, Y., Bengry-Howell, A., Griffin, C., Szmigin, I. and Riley, S. (2014) Festivals 2.0: Consuming, producing and participating in the extended festival experience. In: Bennett, A., Woodward, I. and Taylor, J., eds. (2014) The Festivalisation of Culture. Ashgate, pp. 251-258. ISBN 9781409431985 Available from: http://eprints.uwe.ac.uk/24688 ' Morey, Y., Mellon, D., Verne, J., Tapp, A. and Dailami, N. (2014) Use Of The Warwick-Edinburgh mental wellbeing scale in a survey study of self-reported self-harm amongst 13 – 18 year olds across England. In: South West Public Health Scientific Conference, Weston-Super-Mare, UK, 5 February 2014. Available from: http://eprints.uwe.ac.uk/23279 ' Mellon,, D., Morey, Y., Verne, J., Tapp, A., Dailami, N. and Leggett, S. (2013) A panel-based prevalence study of self-reported self-harm in adolescents aged 13-18 in England, their associated attitudes and behaviours. In: Public Health England Annual Conference 2013, University of Warwick, 10 - 11 September 2013. Available from: http://eprints.uwe.ac.uk/21870 ' Snee, H., Morey, Y. and Hine, C. and ESRC National Centre for Research Methods (2013) NCRM podcast: Digital methods as mainstream methodologies. [Audio] Available from: http://eprints.uwe.ac.uk/27099 ' Riley, S., Griffin, C. and Morey, Y. (2013) The rise of the ‘Pleasure Citizen’: How leisure can be a site for alternative forms of political participation. In: Demetriou, K., ed. (2013) Democracy in Transition: Political Participation in the European Union. UK: Springer Verlag, pp. 61-75. ISBN 978-3-642-30068-4 Available from: http://eprints.uwe.ac.uk/21869 ' Morey, Y. (2013) Digital methods as mainstream methodology (DMMM). International Journal of Market Research , 55 (3). pp. 459-461. Available from: http://eprints.uwe.ac.uk/21863 ' Morey, Y., Warren, S. and Verne, J. (2012) Cutting out the fat: self harm, appearance and eating disorders on social media sites. In: Appearance Matters 5th Annual Conference, University of Bristol, 3 - 4 July 2013. Available from: http://eprints.uwe.ac.uk/21872 ' Morey, Y., Collins, K. and Tapp, A. (2012) Ta(l)king Responsibility: Discourse analysis as a critical method for understanding behaviour and behaviour change. In: Open University Institute of Social Marketing Conference, Milton Keynes, UK, 9th May, 2012. Available from: http://eprints.uwe.ac.uk/21873 ' Morey, Y., Warren, S. and Verne, J. (2012) Understanding self harm online. In: South West Public Health Scientific Conference , Weston-super-Mare, UK, 1st February, 2012. Available from: http://eprints.uwe.ac.uk/21874 ' Morey, Y., Bengry-Howell, A. and Griffin, C. (2011) Public profiles, private parties: Exploring the ethical dilemmas posed by digital ethnography in the context of Web 2.0. In: Heath, S. and Walker, C., eds. (2011) Innovations in Youth Research. Palgrave Macmillan, pp. 195-209. ISBN 9780230278493 Available from: http://eprints.uwe.ac.uk/21866 ' Riley, S., Brown, R., Griffin, C. and Morey, Y. (2011) Tribal gatherings: Using art to disseminate research on club culture. In: Reavey, P., ed. (2011) Visual Methods in psychology: using and interpreting images in qualitative research. UK: Psychology Press, pp. 190-204. ISBN 978-0415483483 Available from: http://eprints.uwe.ac.uk/21868 ' Eagle, L., Morey, Y., Case, P., Verne, J. and Bowtell, N. (2011) Response to the government’s healthy lives, healthy people: Our strategy for public health in England white paper. Project Report. South West Public Health Observatory, Bristol. Available from: http://eprints.uwe.ac.uk/14608 ' Morey, Y., Eagle, L., Verne, J. and Cook, H. (2011) Deliberate self-harm in the South West: Setting a research agenda. Discussion Paper. South West Public Health Observatory, Bristol. Available from: http://eprints.uwe.ac.uk/14601 ' Eagle, L., Morey, Y., Dahl, S. and Verne, J. (2011) Subtle sophistry versus savvy strategy: A critical review of the potential efficacy of product placement regulations. In: The 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany, 24th- 25th June, 2011. Available from: http://eprints.uwe.ac.uk/14455 ' Riley, S., Griffin, C. and Morey, Y. (2010) The case for 'everyday politics': Evaluating neo-tribal theory as a way to understand alternative forms of political participation, using electronic dance music culture as an example. Sociology, 44 (2). pp. 345-363. ISSN 0038-0385 Available from: http://eprints.uwe.ac.uk/8389 ' Morey, Y., Bengry-Howell, A. and Griffin, C. (2010) Public profiles, private parties: the use of social networking sites for organising free party networks and events. In: Social networking in cyberspace conference, Lighthouse Media Centre, Wolverhampton, UK, 23rd April 2010. Available from: http://eprints.uwe.ac.uk/14183 ' Riley, S., Morey, Y. and Griffin, C. (2010) The 'pleasure citizen': Analyzing partying as a form of social and political participation. Young, 18 (1). pp. 33-54. ISSN 1103-3088 Available from: http://eprints.uwe.ac.uk/8391 ' Morey, Y. and Bengry-Howell, A. (2009) Digital ethnography and ethics in the context of web 2.0. In: British Sociological Association Youth Study Group Seminar: New Methodological Challenges for Youth Research, University of Southampton, UK, 12th June 2009. Available from: http://eprints.uwe.ac.uk/14186 ' Griffin, C., Measham, F., Moore, K., Morey, Y. and Riley, S. (2008) The social and cultural uses of ketamine. Addiction Research & Theory, 16 (3). pp. 205-207. ISSN 1606-6359 Available from: http://eprints.uwe.ac.uk/12414 ' Riley, S., Morey, Y. and Griffin, C. (2008) Ketamine: The divisive dissociative. A discourse analysis of the constructions of ketamine by participants of a Free Party (rave) scene. Addiction Research & Theory, 16 (3). pp. 217-230. ISSN 1606-6359 Available from: http://eprints.uwe.ac.uk/12413 ' Morey, Y., Riley, S. and Griffin, C. (2006) Ketamine: The divisive dissociative. In: 4th international conference on Nightlife, substance use and related health issues, Slovenia, 2006. Available from: http://eprints.uwe.ac.uk/14209 ' Morey, Y. (2003) Audience and performativity in clothed displays. In: Making an Appearance Fashion Conference, Brisbane, Australia, 2003. Available from: http://eprints.uwe.ac.uk/14231 ' Morey, Y. (2003) Clothing diaries as performative spaces. In: Australian Qualitative Research Conference, Sydney, Australia, 2003. Available from: http://eprints.uwe.ac.uk/14230 ' Morey, Y., Wilbraham, L. and Frith, H. (2003) Rep/hairing the 'natural': Black hair and identity in post apartheid South Africa. Psychology of Women Section Review, 5 (2). pp. 12-16. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/14086 ' Morey, Y. (2002) Rep/hairing the ‘Natural’: Black hair and identity in post-apartheid South Africa. In: National Women's studies network association conference, Las Vegas, Nevada, 2002. Available from: http://eprints.uwe.ac.uk/14234 '