Zachary Zhong
Assistant Professor of Marketing at Rotman School of Management
Schools
- Rotman School of Management
Links
Biography
Rotman School of Management
Bio
Zemin (Zachary) Zhong is an assistant professor of Marketing at Rotman. His research focuses on how behavioral economics interacts with markets and politics, as well as the economy of China. His recent projects study consumer inattention in online markets, consumer addiction to informational goods, and how nationalism affects the persistency of brand preferences.
Honors and Awards
2017 ISMS Doctoral Dissertation Award; INFORMS
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