Zhiyong Chen

Education

• 2010-2015 Ph.D., Marketing, Renmin Business School, Renmin University of China
• 1988-1990 Master, Business Enterprise Management, Department of Trade Economics, Renmin University of China
• 1984-1988 Bachelor, Commodity Science, Department of Trade Economics, Renmin University of China

Working Experiences

• 2006-2017 Renmin Business School, Renmin University of China
• 1990-2006 Department of Commodity Science, Renmin University of China

Teaching Philosophy:

Integrate theory with practice.

Research Interests

• New Product Development
• Network Marketing

Courses

• New Product Development
• Marketing Simulation
• Principles of Marketing

Publications

Selected Academic Articles:

• Virtual Results - An Important Node of Online Customization Perceived Value Research, Business and Globalization, December 2015;
• Research on Online Customization Classification from the Perspective of Cost Performance - Based on the Influence Mechanism of Perceived Value, Business and Globalization, January 2016.

Selected Monographs:

• Hong Zhu, Zhiyong Chen, New Product Development, China Renmin University Press, 2014.

Book

• Hong Zhu, Zhiyong Chen, New Product Development, China Renmin University Press, 2014;
• H E-commerce Program Demonstration, Case Center of Renmin Business School, Renmin University of China.

Services & Awards

• 2013 Responsible for case proposition of the Qualification Examination of Logistics Specialist (Chinese and English), National Education Examinations Authority.