August 19, 2025

Facebook is still the world’s most widely used social platform with nearly 2.6 billion monthly active users around the globe. Its worldwide reach (which also extends to Instagram, Messenger and WhatsApp) along with its advanced targeting capabilities makes it one of the most powerful advertising...

With Apple blocking, by default, all third-party cookies in 2021 and Google planning to do the same by the end of 2023, prospect and customer data is changing forever. This reinforces the fact that first-party data is the cleanest, most valuable and defendable data in an organisation. This...