August 20, 2025

This highly interactive course is designed to introduce you to the fundamentals of effective digital copywriting. You will get gain practical insights into how experienced writers approach the copywriting process by profiling audiences in order to develop relevant communications messages. You...

Influencer marketing is now a key component of digital marketing and includes a variety of approaches such as celebrity endorsement, content creation, joint ventures, social media, employee ambassador programs and customer advocacy. This course focuses on how you can harness this growing tactic...

In today’s disrupted and challenging environment the prospect of your first Marketing Director role can be daunting for many. Moreover, with Marketing Directors changing almost as frequently as recent UK Prime Ministers, more marketers are suddenly being given significant new responsibilities....