Best executive courses in Marketing in United Arab Emirates

ICTD International Centre for Training and Development

Creating an Advertising Campaign

This is your chance to experience how an integrated advertising campaign is created. On the first day you will receive a brief from a real client asking you to conceive, write and art direct a campaign for print, online, radio and TV. Taught through lectures, practical exercises and a group...

ICTD International Centre for Training and Development

Planning Promotional Campaigns

Promotional campaigns are often extremely complex, involving numerous media, multiple channels and a plethora of different suppliers. Learn how to plan and manage direct and digital marketing campaigns to ensure that they happen on time, on brief and on budget. Course Objectives The...

ICTD International Centre for Training and Development

Principles of Marketing

Provides a general knowledge of marketing emphasizing marketing mix elements and target markets for consumer and industrial products, marketing strategies, customer behavior, market planning and promotion. Course Objectives Upon successful completion of Principles of Marketing...

ICTD International Centre for Training and Development

Product Management

Product Managers today are challenged by many things – the speed of change in the market, the speed of competitors, the speed of product development, and increasing demands without increased bandwidth to handle them all. Rather than focusing their attention on strategic goals, they spend too much...

ICTD International Centre for Training and Development

Selecting and Developing Salesforce

There are tremendous pressures on the modern sales organization to adapt to the emerging trend that is business in the cloud. Implementing Salesforce Training as a part of an organization’s overall growth strategy is quickly becoming more of a ‘must do’ and less of a ‘nice to do’. As customers...

ICTD International Centre for Training and Development

Methods of Assessing Performance and Measuring Efficiency of Sales Team

Performance measures are recognized as an important element of all Total Quality Management programs. Managers and supervisors directing the efforts of an organization or a group have aresponsibility to know how, when, and where to institute a wide range of changes. These changes cannot be...

ICTD International Centre for Training and Development

Skills for Conference and Exhibition Organisation

Project Management for Special Events caters to the dynamic Middle East events management industry. The importance of effective and efficient event execution is highlighted as the course is applicable to a wide range of occasions including conferences, product launches, corporate hospitality,...

ICTD International Centre for Training and Development

Advanced Selling Skills

Selling today is more competitive than ever before. Sales success demands a new breed of calibre professionals with advanced selling skills. Whatever the factors that helped salespeople to where they are today is not enough to keep them there. Corporate survival today is absolutely dependent on a...

ICTD International Centre for Training and Development

Techniques for Sales Forecasting

Few activities are as important to the success of a company as sales forecasting. The difference between adequate and excellent sales forecasting and planning can make a significant difference in a company’s competitiveness and market position. Yet for most companies, excellence in these core...

ICTD International Centre for Training and Development

Developing Marketing Strategies

This course relates both traditional and new marketing concepts to today’s fast-paced, competitive and segmented business environment, with the emphasis on relating marketing theory to practical and effective real-world solutions. Both industrial and consumer situations will be considered with a...