Best executive courses in Marketing in United Arab Emirates

Oxford Management Centre

Beyond Customer Service – Service Quality and Excellence

The Internet has changed everything! It was not that long ago that that Customer Service was just another element within the Marketing Mix. Some customers were happy, some were not and in the Grand Scheme of things, it didn’t matter too much. Those days are gone forever. The internet, via...

Oxford Management Centre

Achieving Marketing Excellence in Service Organizations

Professional service organisations rely on reputation and word-of-mouth to win new business. Effective marketing enables them to build brand recognition, understanding, trust, leads and contracts. This specialised seminar looks at best practices globally, emerging tools like social media,...

Oxford Management Centre

Advanced Social Media Training

This Oxford interactive programme brings delegates up to speed on the latest social media techniques that are guaranteed to ensure they create and share highly engaging content. We spend time understanding how executives expect social media to benefit the business, what will engage key...

ICTD International Centre for Training and Development

PR Impact Measurement and Kpi’s Framework

Course Introduction Public relations has evolved at an extremely rapid pace over the past decade, and with that evolution must come a comprehensive and effective way of measuring its value. In the past, the value of PR was often compared to advertising. Many organizations measured their PR...

ICTD International Centre for Training and Development

Market Segmentation and Customer Relationship Management

Customer relationship management, or CRM, is a promotional tactic used in integrated marketing and other types of consumer-focused marketing. CRM programs use database management to build long-term customer loyalty. Marketers collect and store information on customers so that they can personalize...

ICTD International Centre for Training and Development

Managing Your Media (Advertising)

This course allows the delegates to understand the relevancy of media in the GCC and MENA region. It will help them to realize the best media strategy, slogan impact, and creative efficiency for their business / product. At the end of the programme the delegates will be able to manage a media...

ICTD International Centre for Training and Development

Creating an Advertising Campaign

This is your chance to experience how an integrated advertising campaign is created. On the first day you will receive a brief from a real client asking you to conceive, write and art direct a campaign for print, online, radio and TV. Taught through lectures, practical exercises and a group...

ICTD International Centre for Training and Development

Delivering Marketing Communications

Successful marketers maximize their sales opportunities by using integrated marketing communications, which include advertising, personal selling, promotion, direct marketing, public relations, customer relationship management and electronic media. Prepare an integrated marketing communications...

ICTD International Centre for Training and Development

Customer Focus in Business Markets

This course provides a progressive approach to business marketing and business market management, which is the process of understanding, creating and delivering value to targeted business markets and customers. Business markets are composed of firms, institutions or governments. The course...

Oxford Management Centre

Client Management Strategies for Retention & Growth

It has been estimated that it costs five times as much to get a new customer as it does to retain an existing one. The Internet has provided customers with a plethora of comparison and switch tools that make retaining these important, profitable customers, more difficult than ever...