Ami M. Shah

Ms. Ami M. Shah has been involved in the profession of creating brands, managing customer expectations and creating demand for complex solutions.

An engineer by qualification and a marketer by choice, Shah has worked with business-to-business and business-to-consumer companies. Shah is a seasoned professional who has worked in a diverse business environment – she’s worked in large organizations to mid-sized businesses to start-ups – across different industry sectors - across geographies.

Shah is a visiting faculty with various B-schools since 2006. She’s presently associated with IIM Bangalore, IIM Ranchi, IIM Udaipur, NMIMS University, We School and University of Wales (online). Her teaching interest includes - Integrated Marketing Communication, Brand Management and Digital and Social Media Marketing.

Shah is the co-founder and creative director of IntelliAssist, a full-service digital and social media marketing agency. Some of the esteemed clients of the company include – ASA Productions & Enterprises, Bajaj Group, Dr. Reddy's Lab, F-TEC Skill Development, Foresight, Glenmark Pharmaceuticals, HDFC Group, HCL Infosystems, ICICI Group, Rajshri Productions, Thomson Reuters, Wave Cinemas and Wockhardt India Limited. The company has also supported the pre-election campaign of one of the senior BJP leaders in Maharashtra (now a Minister). The company has also supported the ‘Swachh Bharat’ drive by one of the leading non-profit/ spiritual organizations.