Anastasiya Pocheptsova
Assistant Professor of Marketing at Eller Executive Education
Schools
- Eller Executive Education
Links
Biography
Eller Executive Education
Degrees
MA in Advertising, University of Texas, 2002
Ph.D. in Marketing, Yale University, 2008
Areas of Expertise
Financial Decision Making, Online Reviews, Affect in Judgments
Current Research
Watson, Jared, Pocheptsova Ghosh, Anastasiya, and Michael Trusov (2018), “Swayed by the Numbers: The Consequences of Displaying Product Review Information,” forthcoming at Journal of Marketing
Videos
Buy Versus Rent: How Acquisition Mode Affects Consumer Decision-Making, Anastasiya Pocheptsova
Read about executive education
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