Arun Gopalakrishnan

Arun is an Assistant Professor of Marketing and teaches electives on Customer Lifetime Value and Advanced Marketing Research in the full-time, evening, and weekend MBA programs. His research focuses primarily on how firms can grow revenue through customer relationship management. He is interested in measuring the effects of marketing initiatives such as loyalty programs, digital coupons, and email communications on short-term and long-term customer value. He is also interested in developing econometric and statistical methods to uncover customer insights from big data.

Before joining Rice, Arun was an assistant professor at Olin Business School, Washington University in St Louis. He received his Ph.D. and M.S. degrees from the Wharton School, an M.B.A from Penn State, and a B.E. in Electrical Engineering from the University of Auckland. Prior to academia, Arun worked as a marketing manager at E.I. DuPont de Nemours and in R&D at Motorola Labs.

Area of Expertise:

• Statistics/Econometrics, Business-to-Business Marketing, Consumer Products Marketing, Marketing Research, Statistics/Econometrics
  

Research Interests:

• Customer analytics, Bayesian analysis, Consumer risk and time preferences, Customer lifetime value, Digital marketing campaigns, R&D innovation
  

Awards/Honors:

• 2017 Olin Award, Olin Business School, 2017
• AMA-Sheth Foundation Doctoral Consortium Fellow, 2014
• ISMS Doctoral Dissertation Proposal Competition Winner, 2014
• Shankar-Spiegel Dissertation Proposal Competition Winner, 2014
• Ackoff Fellowship, 2013
• Joint Statistical Meetings Student Award, 2012
• Winkelman Fellowship (2012-2014), 2012
• Ackoff Fellowship, 2011