Ashish Dubey

Dr. Ashish Dubey is a faculty member in the Marketing Area of IIM Lucknow. He has 10+ years of Academic, Industry, and Research experience in the fields of Retail Management, Marketing, and Supply Chain Management.

He has good ability to connect and apply management theory and research to practice which is demonstrated in terms of his interests and key assignments

• Consultant (Business Advisor) to M H Alshaya Co. WLL, Kuwait for one year (on leave from IIML from May 2013 to April 2014). Advisor on some of their key Retail Initiatives in the area of Retail Management.
• Worked as Business Solutions Manager with M. H. Alshaya Co. W.L.L., Kuwait – one of the leading franchisee retailers of MENA region, Russia and Eastern Europe.
• Advising and Mentoring a Startup of IIT & IIM Graduates (www.neenopal.com)

He has Ph.D. in Management from SJMSOM, IIT Bombay and he has publications in International Journals and National and International Conferences

He has lived and worked in different states and cultures across India and Middle East.

Research

Funded Research project on Retail Analytics

• Funded by M H Alshaya Co WLL

Case Studies (Work in Progress)

• Localbanya.com
• M H Alshaya Co WLL

Working Papers and Cases Registered at IIM Lucknow

Cases Prepared at IIML

Case: Atul Ltd (A) – A Journey of Growth Authors: Ashish Dubey & Satish S.M. Case: Atul Ltd (B) – Lapox Authors: Ashish Dubey & Satish S.M.

IIML Case Series 2015-16/03 Author: Ashish Dubey

Author: Ashish Dubey IIML Case Series 2015-16/02

Registered Working Papers at IIML

Author: Ashish Dubey IIML Working Paper Series – 2010-11/25

Author: Ashish Dubey IIML Working Paper Series – 2010-11/24

• Case Studies on Atul Ltd. – prepared under Seed Money Project (Research Grant) scheme of IIM Lucknow.
• Parachute – Brand Extensions (Case + Teaching Note)
• Ramesh Prabhu’s Car Purchase (Case + Teaching Note)
• Study of Supply Chain Relationships – A Governance Perspective
• Managing Markdowns in Fashion Retail: Development of an Approach

Conferences

• Ashish Dubey and Karuna Jain (2005). “Role of formal and informal mechanisms in supply chain governance - an empirical study”. 6th International Conference on Quantitative Management (ICOQM), IIM Indore.
• Karuna Jain and Ashish Dubey (2004). “Role of IT as an enabler of collaborative supply chain governance and its impact on SC performance – a conceptual framework.” 5th ICOQM Conference, Seoul.
• Ashish Dubey and Karuna Jain (2004).”A conceptual framework of inter organizational relationships in supply chains.” Second International Conference on Logistics and Supply Chain Management jointly organized by PSGTech College, Coimbatore and Centre for Supply Chain Management, Central Michigan University.
• Ashish Dubey and Karuna Jain (2003). “A conceptual model of inter-organizational relationships in supply chains.” 7th International Conference of Society of Operations Management, IIM Indore.
• Ashish Dubey (2003). “Relationship marketing: old wine in a new bottle?” 1st AIMS International Conference, IIM Bangalore.
• Ashish Dubey, Sonjaya S. Gaur, and Ashish Sadh (2002). “Brand architecture for firms offering high tech products and services: an exploratory study”. International Conference on Marketing of Technology Oriented Products and Services (MTOPS), jointly organized by IIM Bangalore, Academy of Marketing Sciences, USA and Dupree College of Management, GeorgiaTech.
• Satish, S. M., Dubey, A. and Sandhya, A. S. (2012). “Diversity of Information Disclosure in Newspaper Advertising”, Shaping the future of Research in Emerging Economies Looking Ahead - International Marketing Conference, IIM Lucknow.

Teaching

PGP Electives – Retail Management, Sales & Distribution, Strategic Marketing b. PGP Core Marketing Courses – MM1 & MM2 c. Research Courses: Research in Retail

Education

• Ph.D. from Shailesh J. Mehta School of Management, Indian Institute of Technology (IIT) Bombay, India (2002-2006)
• MBA – Marketing, GSIMR, DAVV, Indore, India (1999-2001)
• BBA - Marketing, SVIM, DAVV, Indore, India (1996-1999)
• HSC (12th) - Gujrat board (Rajkot), India (1996)
• SSC (10th) - Nagpur board (Chandrapur), India (1994)