Beatrice Durand-Megret

After 25 years of marketing management in large distribution for large international and French groups, I decided to pass on my passion for marketing to students. Co-author, among others, of the book "the marketing toolbox" ed. Dunod, my research focuses on inter-consumer relations in the digital age and the transformations implied by the adoption of new technologies in the management of brands and retailers which must now address tribal constellations instead. and place of individual consumers.