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Benjamin Voyer

Visiting Fellow at The London School of Economics and Political Science

PhD in Social Psychology, Professor at ESCP Europe Business School

Schools

  • ESCP Europe Business School
  • The London School of Economics and Political Science

Expertise

Links

Biography

The London School of Economics and Political Science

Experience Keywords

Advertising; Branding; Consumer behaviour; Cultural influence; Decision making; Leadership; Luxury; Market research; Marketing; Organisational psychology; Postconsumerism; Power; Psychology; Research methods; Self & Identity; Social Influence; Strategy

Research Summary

I am an applied chartered psychologist with research interests in consumer, cross-cultural, social and organisational psychology. I am a multi-method, multi-epistemology researcher.

In consumer psychology, my current and previous research focuses on the conceptualization of attitudes, and the relation between thought associations, implicit and explicit brand attitudes – especially in the context of System 1/System 2 information processing. I am also interested in applying self-construal theory (independent vs interdependent self) to the field of (cross-cultural) consumer psychology. Three topics recently captured my attention: the psychological consequences of co-producing goods (‘IKEA effect’), the consumption of luxury goods (especially in a cross-cultural context), and alternative forms of consumption.

My research in social and organisational psychology focuses on self-construal, i.e. the way individuals define their self in terms of interpersonal relations (interdependent self-construal) or uniqueness (independent self-construal, Markus and Kitayama, 1991). In my previous research, I investigated the role of power in determining individuals’ level of independent and interdependent self-construal. I am also interested in the role of creativity in processes of self-construal and influence.

The methods I use are both quantitative and qualitative. In terms of quantitative methods, I have been running both laboratory and online experiments, and I have also used questionnaires and secondary data analysis. As a quantitative researcher, I am knowledgeable with advances statistical procedures, including multiple regressions, log-linear models, analysis of variance, factor analysis, and reliability analysis. In terms of qualitative methods, I have run focus groups and interviews, and used netnography (online ethnographies). As a qualitative researcher, I am knowledgeable with content and thematic analysis. Finally, I am particularly interested in new research techniques, such as video camera (subcams) and computer programs measuring implicit attitudes (IAT test), and the potential of those techniques to improve research methods in psychology.

I am also a freelance consultant in applied consumer and organizational research.

Research Countries

Asia; Europe; France; North America; UK; USA

Languages

French [Spoken: Fluent, Written: Fluent]; German [Spoken: Intermediate, Written: N/A]

ESCP Europe Business School

Biography

Professor Voyer is L’Oréal Professor of Creativity Marketing, Associate Dean for Undergraduate Studies, and Full Professor of Marketing at ESCP Europe, Visiting Fellow, Department of Psychological and Behavioural Science, London School of Economics and Political Science (LSE). He currently serves as the Associate Dean of ESCP Europe’s Undergraduate programmes, and Jean Monnet Module Leader (Erasmus +, EU-funded Programme). He received a PhD in Social Psychology from the London School of Economics and Political Science, and a Doctorate of Science in management (DSc / Habilitation à Diriger des Recherches) from the Sorbonne University in Paris. Before this, he studied marketing at HEC Paris and the London Business School. In the UK, He is a chartered psychologist (CPsychol), a chartered scientist (CSci), a chartered marketer (MCIM), Associate Fellow of the British Psychological Society (AFBPsS), Fellow of the Royal Society of Arts (FRSA) and Senior Fellow of the Higher Education Academy (SFHEA).

 

Professor Voyer is a behavioural scientist and interdisciplinary researcher, using innovative quantitative and qualitative research methods to investigate how self-perception and interpersonal relations affect behaviours in various contexts (consumption, organisations, cross-cultural, research methods…). His research has been funded by leading universities (ESCP Europe, HEC Paris, LSE…), corporations (KPMG, L’Oréal, LastMinute.com…), and public research bodies (European Union, PRES héSam Paris).

 

He has authored or co-authored more than 150 scientific contributions (journal articles, book chapters, conferences or invited presentations...) to the field of applied psychology. He has been published widely in leading theory and applied psychology journals (Review of General Psychology, Behavioural and Brain Sciences, Journal of Economic Psychology, Journal of Advanced Nursing…) and management ones (Journal of Business Research, AMS Review…). He regularly presents his work at international conferences, both in the field of marketing, management and applied psychology.

 

Beyond academic research, he extensively collaborates with the media (TV, radio, press) as a scientific consultant (Sky News, CNBC, CNN International, The Washington Post, The Economist, BBC 2, BBC Radio 4, Financial Times, BusinessWeek, The Economist, BBC World…). He worked for several years as a marketing practitioner in different industries, including FMCGs (e.g. Reckitt-Benckiser), banking (e.g. BNP Paribas), and public institutions (e.g. Kent County Council), and remains a freelance consultant in the area of marketing and organisational psychology.

 

At ESCP Europe, he teaches on a wide range of courses, including Marketing Management (MEB), Marketing & Communication (MiM), Luxury Marketing (MiM), Understanding the Marketplace (MMK / MiM), Research Methods (MiM), and Experimental Design (PhD). At the London School of Economics, he teaches Consumer Psychology (MSc). He supervises students’ research at both institutions.

 

Outside academia, he is a long-distance runner (10 km, 15 km, half marathon and marathon), regularly ranking in the top 5% in international competitions, and is fund-raising for various charities (Great Generation, WaterAid, Great Ormond Street Children Hospital, British Red-Cross…).

 

 

Research Interest

Topics

  • Social Sciences & Humanities
  • Methods
  • Social Sciences
  • International Business Environment
  • Management of Culture and the Media
  • Marketing
  • Brand management
  • Sales
  • Media Planning and Advertising
  • e-business
  • Quantitative Methods
  • Research Methods
  • Human Dimension of Management
  • Organizational Behavior
  • Leadership
  • Personal Development
  • Consulting
  • Ethics

Industries

  • Consulting
  • Consumer goods
  • Cultural Industry
  • Education
  • Health Care
  • IT & Telecommunications
  • Media
  • Public Sector
  • Hospitality, Tourism & Food Industry

Geographical area

  • Asia
  • Europe
  • France
  • Korea
  • United Kingdom

Videos

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