Beth Higginson

Beth is professional with a consistent track record for driving breakthrough sales and marketing success. Expert at assembling and selling customized technology solutions to Tier 1 and 2 customers in the retail channel, penetrating new markets, and introducing new products into Canada. Unique ability to close large accounts and assemble winning RFPs that beat out incumbent suppliers. Tenacious and self-motivated with a strategic mindset that closely monitors competitive activity to gain market advantage and stimulate market growth.

Education

Schulich School of Business - York University MBAMarketing 1979 – 1984

Humber College TESL Canada diploma English as a Second Language 2015 – 2015

Brock University BEd - Adult Education Adult Eduation 2006 – 2007

Queen's University B.A. Mathematics 1969 – 1973