Beth Vallen

Beth Vallen is Associate Professor of Marketing and Business Law at the Villanova School of Business. Her research focuses on issues related to consumer health, focusing more specifically on the manner in which consumers address health goals in the presence of various marketing stimuli related to these goals — such as nutrition labels, food menus, and food naming conventions. Her research has been published in journals such as the Journal of Consumer Research, the Journal of Business Research, the Journal of Consumer Psychology, and Appetite; it has been cited by the press in outlets including The Wall Street Journal, The New York Times, and Psychology Today. She was the recipient of the 2013 Marketing and Society Emerging Scholar award from the American Marketing Association. Beth currently serves on the editorial review board for the Journal of Consumer Marketing, the Journal of Public Policy and Marketing and the Journal of Consumer Affairs. She serves as an ad-hoc reviewer for a variety of journals in the fields of both marketing and public health and nutrition.

Education

• Baruch College - PhD
• Baruch College - MBA
• Lehigh University - BS

Areas of Expertise

• Food Marketing
• Consumer Goals/Motivation
• Consumer Behavior
• Health-related Decision Making
• Business