Byungho Park

Associate Professor at KAIST College of Business

Schools

  • KAIST College of Business

Expertise

Links

Biography

KAIST College of Business

Education

  • Ph.D. (2006, Indiana University - Bloomington)

Career

  • Assistant Manager, Samsung Electronics (1993-1998)
  • Assistant Professor, Communications and New Media Programme, National University of Singapore (2006-2008)

Publications & Research

*Publications *

Research Areas

  • Neuromarketing (based on Media Psychology & Psychophysiology)
  • Advertising and Consumer Psychology
  • Psychology of Entertainment Media Consumers

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