Byungho Park
Associate Professor at KAIST College of Business
Biography
KAIST College of Business
Education
- Ph.D. (2006, Indiana University - Bloomington)
Career
- Assistant Manager, Samsung Electronics (1993-1998)
- Assistant Professor, Communications and New Media Programme, National University of Singapore (2006-2008)
Publications & Research
*Publications *
Research Areas
- Neuromarketing (based on Media Psychology & Psychophysiology)
- Advertising and Consumer Psychology
- Psychology of Entertainment Media Consumers
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