Cathy Winston

Lecturer on Marketing: Part-time MBA

Biography

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Cathy started her Career in the Market Research industry in Taylor Nelson Sofres and IMS/Millward Brown moved to Dimension Marketing and Communication consultancy and then to setting up her own business in market research and consulting.

For the past 30 years Cathy has been CEO of her own business. She specialises in business, sales and marketing strategy and innovation. Cathy has extensive experience working with leadership teams in a broad range of companies - large corporate clients, multinationals and SMEs on their sales, marketing and growth strategies. Examples of recent companies she has worked with are: Timeless Sash Windows, Kore Construction, Farrell Furniture, Castlebrook Furniture & Design, H&MV Engineering, Lynch Interact, FESP PM Group IT and Coffey Engineering. She has also worked with companies in the following sectors: IT and Software (Ergo, Realex Payments), Dairy & Foods (Bewleys, Green Isle Foods, Kepak, Coca Cola, Moy Park, Panelto Foods), Finance & Banking (PTSB, AIB Capital Markets) and the Car Industry (Nissan).

In addition to working with high potential start-ups in the Tech industry, Cathy has also worked with medium sized companies seeking to scale through export and on design-led innovation projects for large corporations.

In the earlier part of her career, Cathy has worked with NPD projects with Green Isle Foods, Lacemont and Panelto Foods, including launching into key Irish and UK multiples. She also worked with the Kepak team on the Big Al’s product diversification into chicken products and ready meals, with BIM exploring opportunities for added value fish in the UK market and with AIB Capital Markets on service innovation for the Corporate and Commercial Treasury division.

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