Clive Humby

Chief Data Scientist at Starcount, pioneering consumer-centric Insights, Analytics and Profiling products.

With 40 years’ experience in Customer Analytics across 30 markets globally.

From creating the first geodemographic system, ACORN, in the 1980s, to developing the use of motivational segmentation at Starcount, he is acknowledged as one of the world’s pioneers in the discipline.

With his business partner, Edwina Dunn, he founded the global consumer insights business, dunnhumby, which revolutionised the use of transaction data for the FMCG industry, before expanding to work with a wide range of consumer-facing businesses, from banking and telecommunications to department stores and online retailers.

He was first to coin the phrase “Data is the New Oil” and is consulted at all levels, from government on the implication of Data Science in the UK Economy through to individual clients where he leads key work streams designed to step change their businesses.

He has elected honorary Fellowships at the Institute for Direct Marketing, the Market Research Society and the Institute of Mathematics and its Applications, and was made a Patron of the Market Research Society in 2013 and Companion of the Operational Research Society in 2014. He has an Honorary Doctorate of Engineering from Sheffield University.

dunnhumby now touch over 350m consumers around the world with many of the top retailers. Stepped down as Chairman of dunnhumby on 1st March 2011 and resigned as Non Executive Director 2013.

Experience in working in 30 markets globally in all continents.

Specialties: Audience Valuation, Data Commercialisation, Loyalty, Customer Engagement, Retail Marketing Mix, Price Optimisation, Range Reviews, NPD, Retail Location, EPOS and Loyalty card management; reward program design, customer segmentations