Danny Bermant
Course Director at The Chartered Institute of Marketing
Schools
- The Chartered Institute of Marketing
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Biography
The Chartered Institute of Marketing
With over 17 years’ experience in digital marketing, Danny is one of the UK’s top social media experts, helping companies generate new business through their social media presence. He has a particular interest in the healthcare sector, although he has worked with many other sectors too. As well as regularly delivering training courses, Danny is a sought-after speaker who regularly addresses conferences on how social media can be used for customer acquisition.
When I founded Brainstorm in 2000, I could never have imagined where we would be today.
It was still four years before the launch of Facebook, and six years before the first tweet. At the time I was a graphic designer with a background in marketing, and I originally only ever intended to design websites.
But the Internet moved fast – and so did we.
Increasingly, I saw how ridiculous it was that companies would pour money into their websites, but have no real plan to make money from it. Again and again, I helped clients who were desperate to get to the first page of Google, but had no idea what to do with them thereafter.
We began helping companies plan how they were going to use their online presence to generate more business – and the rest, as they say, is history.
Nowadays, in addition to running Brainstorm and working closely with our clients, I particularly enjoy teaching about digital strategy. I’m a course director for the Chartered Institute of Marketing, and teach regularly for Cambridge Marketing College, Henley Business School, Business Training Made Simple and the Institute of Direct and Digital Marketing.
I also publish regular ‘how to’ guides for SmartInsights.com, including The Influencer Outreach Guide: How to Convert Brand Influencers Into Brand Advocates Using Social Media, and LinkedIn Marketing.
In a few years’ time, I think we’re going to look back on 2015, and nobody is going to be believe that companies were still willing to spend thousands on social media without seeing a return. I’m proud to be helping companies on that journey.
Videos
Why your company needs a social media policy
How to use social media to reach out to influencers
VIPP Danny Bermant Interview
Danny Bermant talks about social media strategy
The importance of your LinkedIn professional headline
How to Ensure Your Aesthetic Clinic Stands Out in a Crowded Online Market
Email Marketing. Is It Still Relevant?
Influencer outreach
Why your social media campaign needs to have a USP
The 7 Biggest Mistakes That Pharma Companies Unwittingly Make on LinkedIn
How do you use content effectively on LinkedIn
How To Build a YouTube Community
Using Facebook to Attract New Business
5 Steps to get in front of key donors
The best way to sell on social media is....Not to do it!
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