Doug Brownstone

Assistant Professor of Professional Practice at Rutgers Business School

Schools

  • Rutgers Business School

Expertise

Links

Biography

Rutgers Business School

Accomplished Marketing and Innovation leader with extensive experience in New Products with Consumer and Healthcare driven businesses. Strong strategic leader who consistently delivers on objectives and financial targets. Global brand building experience.

I combine classic Consumer Package Goods / Healthcare Marketing with Innovation expertise to build the business with the right strategic focus. This along with my experience in digital and social media programs consistently meets business goals.

My colleagues say that I find a way to solve problems and achieve objectives - like finding a way for people with Diabetes to test themselves without the painful needle finger pricks. This new device uses a laser instead of needles for pain-free testing.

I have experience in going beyond consumer insights to include the very important market mining, technology mining and future trend assessment to create ideas that will thrive in the market place.

Education

  • BS Cornell University (1975 — 1979)
  • Master of Business Administration (M.B.A.) Syracuse University

Companies

  • Professor Rutgers Business School (2016)
  • Partner Eureka Inventing - Summit Brands (2008)
  • Head of Marketing Innovation GlaxoSmithKline (2011 — 2013)
  • General Manager Samsung Electronics America (2006 — 2008)
  • Worldwide Director of Marketing Becton Dickinson (2004 — 2006)
  • Account Manager Ogilvy CommonHealth Worldwide (2001 — 2003)
  • Head of Global Marketing Novartis Consumer Health (1991 — 2001)
  • Product Director Johnson & Johnson (1991 — 1994)
  • Brand Manager Procter & Gamble (1980 — 1990)

Read about executive education

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