Eamonn O'Raghallaigh

Eamonn is a digital marketing strategist and educator with a passion for digital and for assisting organisations achieve their online goals through best practice techniques and priming them to drive competition advantage through early adoption of emerging digital technologies. As CEO of Digital Strategy Consultants in Dublin, he advises many multinational organisations on digital marketing strategy, a Fellow of the Chartered Institute of Marketing, Adjunct Professor in Digital Marketing at Vlerick Business School in Ghent and is the recipient of multiple Teaching Excellence Awards from Trinity College Dublin where he teaches as adjunct faculty.

Dr. O’Raghallaigh holds a PhD in Digital Marketing from Trinity College Dublin and has advanced degrees in Digital Marketing (UCD), Neuroscience (RCSI), E-Business (NCI) and Pharmacology (UCD). His specialist area is digital marketing strategy, digital transformation and digital marketing practice; understanding the practical applications and implementation of digital tactics including SEO, Content Marketing, Social Advertising, Search Advertising, Conversion Rate Optimisation, Consumer Psychology in a Digital Context and Digital Marketing Analytics.

Education

• Trinity College Dublin
  • Doctor of Philosophy (Ph.D.) Digital Marketing / Consumer Behaviour 2016 – 2020
• UCD Michael Smurfit Graduate Business School
  • Master of Science (M.Sc.) Digital Marketing 2012 – 2014
• Royal College of Surgeons in Ireland
  • Master of Science (M.Sc.) (Research) Neuroscience 2005 – 2007
• Chartered Institute of Marketing
  • Fellow (FCIM) 2016
• National College of Ireland
  • Higher Diploma in Business (H.Dip.Bus) E-Business 2008 – 2010
• University College Dublin
  • Bachelor of Science (B.Sc.) (Hons) Pharmacology 2001 – 2005
• ICHP
  • Diploma Hypno-Psychotherapy 2000 – 2002