Elodie Jouny-Rivier

Associate Professor of Marketing at ESSCA School of Management, Elodie Jouny-Rivier defended her PhD in Management Science (French CNU 06 qualifications) in the field of co-creation. During her PhD, she worked as Service Research Fellow within the Nekoé cluster, the first French cluster of service innovation.

Currently involved in various projects dealing with co-creation and crowdsourcing activities with different companies, she regularly takes part in International conferences (AMS, ISPIM, QUIS, Euram…) and in national conferences (Association Française de Marketing, Journées Normandes de Recherche sur la Consommation, Marketing Trends Conference…).

Her articles have been published in scientific journals (Information & Management, Journal of Services Marketing, Recherche et Applications en Marketing…), professionals journals (Survey Magazine, Solutions Numériques…) as well as in collective book (Customer Relationship Management, Pearson). In 2018, she obtained the Highly Commended Paper Award with Javier Reynoso and Bo Edvardsson from the Journal of Services Marketing with the article “Determinants of services co-creation with business customers“.

Elodie Jouny-Rivier teaches Management of Innovation and Creativity, and Services marketing. From 2017 to 2020, she was Head of two master’s degrees at ESSCA: Consumer Goods Marketing and Fashion Product Marketing. She is currently Head of the Research Group of Marketing and Retailing.

She also writes articles for the Survey-Magazine in a tribune dedicated to co-creation practices. She regularly interviews practitioners and researchers and introduces tools, methods… on co-creation.

Recently, she also works as researcher-consultant for various organizations (Conseil & Recherche, research lab…).