Ezequiel Trivino

Associate Professor at IE Business School

Biography

IE Business School

Ezequiel is from Spanish origin and begun his professional career in 1990 at CP Proximity/BBDO Spain. He was promoted up to Group Executive Creative Director and Member of the Board in 1999 and took direct responsibility on the network creative work in Spain, Portugal, Argentina and Chile.

During his more than 10 years of creative leadership, CP Proximity was the most awarded agency in the world five years in a row, counting 7 Cannes Lions, 2 Diamond and more than 20 Echo Awards, 1 Best of Show and more than 15 John Caples Awards, 7 New York Festivals, etc and was recognized as the best agency in the world in 2003 by the independent ranking Won Report.

These awards recognize profitable campaigns for clients as Sony, Audi, CNN, Deustche Bank, Real Madrid, Iberia, Henkel and successful viral initiatives for Amnesty International and Nike among others.

After a year as VP/Group Creative Director at MRM McCann Erickson San Francisco working mainly on the Microsoft account, in September 2006 he assumed the Executive Creative Direction at Nimblefish Technologies – a company specialized in customized micromarketing engines.

In 2008 he started Wikreate, a 360 communications agency structured as a social network of professionals and partner agencies based in San Francisco. Wikreate is all for the richness of the multicultural world in which we live, and for the social responsibility we have towards the community of which we are part.

A respected Direct and Interactive Marketing professional, he has been Jury Member in Cannes Lions, Echo Awards, John Caples Awards, and speaker and lecturer in professional meetings. He is also Member of the Board of the DMA International Echo Awards Committee, Chairman of the International Ambassadors Subcommittee and Professor of Creativity and International Advertising at the Academy of Art University San Francisco.

Education

  • Honored Stanford University (2010 — 2010)
  • Licenciado Universidad Complutense de Madrid (1988 — 1994)

Companies

  • Founder and CEO Argos Astral (2020)
  • Founder and Evangelist. Shannon Code and Play (2014)
  • Founder and Principal Wikreate Labs (2013)
  • Founder, Business Development, Marketing and Communications. Magazineria (2013)
  • Certified Technology Consultant - ICEX Next ICEX (2013)
  • Consultant - Integrated and Digital Marketing InterEthnica, Inc. (2011)
  • Associate Professor Instituto de Empresa Business School (2010)
  • Founding Member - Marketing and Communications The California - Spain Chamber of Commerce (2010)
  • Founder - Managing Partner and Creative Director Wikreate (2007)

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