Felix Eggers

Dr. Felix Eggers is currently Associate Professor of Marketing at the University of Groningen, The Netherlands. Prior to joining Groningen, he was employed at the University of Hamburg, Germany, where he also obtained his Ph.D. Felix was a visiting scholar at MIT Sloan School of Management, University of Liechtenstein, Stellenbosch University, and the University of New South Wales. Apart from his academic background, Felix also has gained practical experience as a consultant and as a marketing research professional.

Felix's research has a methodological and a managerial focus. Managerially, he is primarily researching topics about digitalization, such as digital business models, corporate digital responsibility, and privacy. Methodologically, Felix focuses on quantitative research methods about consumer decision-making, such as conjoint analysis and discrete choice experiments. His publications have appeared in multiple leading journals, including Proceedings of the National Academy of Sciences (PNAS), Marketing Science, Journal of Marketing, International Journal of Research in Marketing, and Journal of the Academy of Marketing Science.

Felix teaches various courses on marketing research and marketing management. He holds a University Teaching Qualification from the University of Groningen and achieves consistently high teaching evaluations. Felix supervises Master's thesis projects related to quantitative marketing topics.

Education

• Doctor of Philosophy (Ph.D.) University of Hamburg (2004 — 2008)
• University of Hamburg (1998 — 2004)

Companies

• Associate Professor of Marketing University of Groningen (2019)
• Assistant Professor of Marketing Rijksuniversiteit Groningen (2013 — 2019)
• Visiting Scholar MIT Sloan School of Management (2015 — 2015)
• Postdoctoral Researcher Universität Liechtenstein (2012 — 2013)
• Schindler Parent Distinguished Guest Lecturer Zeppelin University (2011 — 2013)
• Marketing Researcher Freelance (2008 — 2011)
• Research Assistant University of Hamburg (2004 — 2008)
• Visiting Scholar Stellenbosch University (2007 — 2007)
• Visiting Scholar AGSM Executive Education (2006 — 2006)

Skills

• Business Strategy
• Preference Measurement
• Market Research