Jukka Luoma
Assistant Professor at Aalto University School of Business
Schools
- Aalto University School of Business
Expertise
Links
Biography
Aalto University School of Business
Jukka Luoma is an Assistant Professor in Marketing since 2015, specializing in strategic marketing. His teaching and research focuses competitive dynamics, market-oriented strategies, and the use of models and data in organizational decision making.
TEACHING
2017, 2016 Global Marketing Management, Aalto University Executive Education, Singapore
2017, 2016 Principles of Marketing (in Finnish), Aalto University School of Business
2017, 2015, 2014, 2013 Marketing, Strategy and Firm Performance, Aalto University School of Business
2016 Strategic Management and Marketing: Converging Perspectives, Aalto University School of Business
2016 PhD Summer School on Strategic Organization 2016, Amsterdam Business Research Institute
2015, 2014 Master's Thesis Seminar, Aalto University School of Business
2011 Advanced Quantitative Research Methods in Marketing, Aalto University School of Business
2012, 2011, 2010 Quantitative Research Methods in Marketing, Aalto University School of Business
2010, 2009 Systems Thinking and Decision Making (in Finnish), Helsinki University of Technology
Executive education: competitive dynamics, marketing analytics, marketing performane measurement, strategic marketing
Master's thesis supervision: competitive dynamics, marketing analytics, marketing performance measurement, strategic marketing, quantitative methods, retailing
AWARDS AND GRANTS
2016 Teaching Developer of the Year at Aalto University School of Business, awarded by the Helsinki School of Economics Foundation
2014 Best Paper Award of the Strategic Management Special Interest Group in the European Academy of Management Annual Meeting, 2014, Valencia, Spain.
2012 Paper accepted for the Best Paper Proceedings (top 10 %), Academy of Management Annual Meeting, Boston, MA.
2011 ASLA-Fulbright Pre-Doctoral Research Fellow scholarship for a six-month visit at the Darden School of Business, University of Virginia
2010 Teachers of the Year award at Systems Analysis Laboratory (Helsinki University of Technology).
SELECTED PUBLICATIONS
Jukka Luoma, Falk, Tomas, Totzek, Dirk, Tikkanen, Henrikki, & Mrozek Alexander J. (forthcoming). Big splash, no waves? Cognitive mechanisms driving incumbent firms’ responses to low-price market entry strategies. Strategic Management Journal, accepted for publication.
Jukka Luoma, Ruutu, Sampsa, King, Adelaide, & Tikkanen, Henrikki (2017). Time delays, competitive interdependence and firm performance. Strategic Management Journal, 38(3): 506-525. https://dx.doi.org/10.1002/smj.2512.
Johanna Frösén, Luoma, Jukka, Jaakkola, Matti, Tikkanen, Henrikki, & Aspara, Jaakko (2016). What counts vs. what can be counted: The complex interplay of market orientation and marketing performance measurement in organizational configurations. Journal of Marketing, 80(3): 60–78. http://dx.doi.org/10.1509/jm.15.0153
Jukka Luoma (2016). Model-based organizational decision making: A behavioral lens. European Journal of Operational Research, 249(3): 816-826.
Raimo P. Hämäläinen, Luoma, Jukka, & Saarinen, Esa (2014). Mathematical modeling is more than fitting equations. American Psychologist, 69(6): 633-634.
Raimo P. Hämäläinen, Luoma, Jukka, & Saarinen, Esa (2013). On the importance of behavioral operational research: the case of understanding and communicating about dynamic systems. European Journal of Operational Research, 228(3): 623–634.
Jaakko Aspara, & Luoma, Jukka (2012). Evolution of service markets: the case of mutual funds in Finland. In Jaakko Aspara, Rajala, Risto, & Tuunainen, Virpi (Eds.) The Future of Banking Services, Aalto University Publication Series, Business+Economy, Helsinki: Unigrafia, 2012.
Jukka Luoma, Hämäläinen, Raimo P., & Saarinen, Esa (2011). Acting with systems intelligence: Integrating complex responsive processes with the systems perspective, Journal of the Operational Research Society, 62(1): 3-11.
Jukka Luoma, Hämäläinen, Raimo P., & Saarinen, Esa (2008). Perspectives on team dynamics: Meta learning and systems intelligence, Systems Research and Behavioral Science, 25(6): 757-767.
Peer-reviewed scientific articles
Journal article-refereed, Original researchTime delays, competitive interdependence, and firm performance
Luoma, Jukka; Ruutu, Sampsa; King, Adelaide; Tikkanen, Henrikki2017 in STRATEGIC MANAGEMENT JOURNAL (WILEY-BLACKWELL)ISSN: 0143-2095What counts versus what can be counted The complex interplay of market orientation and marketing performance measurement
Frösén, Johanna; Luoma, Jukka; Jaakkola, Matti; Tikkanen, Henrikki; Aspara, Jaakko2016 in JOURNAL OF MARKETING (AMER MARKETING ASSOC)ISSN: 0022-2429Model-based organizational decision making: A behavioral lens
Luoma, Jukka2016 in EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (Elsevier Science B.V.)ISSN: 0377-2217Mathematical modeling is more than fitting equations
Hämäläinen, Raimo P.; Luoma, Jukka; Saarinen, Esa2014 in AMERICAN PSYCHOLOGIST (American Psychological Association Inc.)ISSN: 0003-066XOn the importance of behavioral operational research: The case of understanding and communicating about dynamic systems
Hämäläinen, Raimo P.; Luoma, Jukka; Saarinen, Esa2013 in EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (Elsevier Science B.V.)ISSN: 0377-2217Acting with systems intelligence: integrating complex responsive processes with the systems perspective
Luoma, Jukka; Hämäläinen, Raimo P.; Saarinen, Esa2011 in JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY (Palgrave Macmillan Ltd.)ISSN: 0160-5682Perspectives on Team Dynamics Meta Learning and Systems Intelligence
Luoma, Jukka; Hämäläinen, Raimo P.; Saarinen, Esa2008 in SYSTEMS RESEARCH AND BEHAVIORAL SCIENCE (JOHN WILEY & SONS LTD)ISSN: 1092-7026Book section, Chapters in research booksFacilitator's Systems Intelligence in Business Process Simulations
Lavikka, Rita; Luoma, Jukka2008 Systems Thinking in Complex Responsive Processes and Systems Intelligence
Luoma, Jukka2007 ISBN: 978-951-22-88-37-3Conference proceedingsOvershooting opportunities: CEO Self-regulation, Competitive Behavior and Firm Performance
Vaniala, Iiro; Luoma, Jukka; Tikkanen, Henrikki; Frösen, Johanna; Cho, Cecile; Huhtala, Juho-Petteri2016 in Academy of Management. Proceedings (Academy of Management (AOM))ISSN: 0065-0668Temporal contiguity, competitive interdependence and firm performance
Luoma, Jukka; Ruutu, Sampsa; Tikkanen, Henrikki; King, Adelaide2014 Combining different forms of marketing control: a configurational approach to marketing performance measurement and marketing orientation
Frösén, Johanna; Jaakkola, Matti; Luoma, Jukka; Tikkanen, Henrikki; Aspara, Jaakko2013 ISBN: 0-87757-351-4ISSN: 1054-0806The effect of environmental feedback mechanisms on competitive activity in emerging industries
Luoma, Jukka; Aspara, Jaakko; Tikkanen, Henrikki2013 Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation
Frösén, Johanna; Jaakkola, Matti; Luoma, Jukka; Tikkanen, Henrikki2012 Complementarity of innovation capability and customer-linking capability: A configurational approach
Jaakkola, Matti; Luoma, Jukka; Frösén, Johanna; Aspara, Jaakko; Tikkanen, Henrikki2012 Towards an evolutionary theory of competitive actions
Luoma, Jukka; Aspara, Jaakko; Tikkanen, Henrikki2012 Towards a behavioral theory of competitive interactions: a system dynamics approach
Luoma, Jukka; Ruutu, Sampsa; Tikkanen, Henrikki2012 Behavioral model of competitive in-activity and its implications for the organization of competitive behavior
Luoma, Jukka2012 Performance implications of organizational controls in marketing: complementary roles of marketing performance measure ment and market orientation
Frösén, Johanna; Jaakkola, Matti; Luoma, Jukka; Tikkanen, Henrikki2011 ISBN: 978-0-646-56330-5The performance implications of marketing metrics use in different business contexts - a configurational approach
Luoma, J.; Frösén, J.; Tikkanen, H.; Aspara, J.2011 Online Brand Community as a Social Apparatus
Weijo, H.; Hietanen, J.; Aspara, J.; Luoma, J.; Vassinen, A.2010 ISBN: 978-0-473-17820-8Non-refereed scientific articles
Book sectionEvolution of service markets - the case of mutual funds in Finland
Aspara, Jaakko; Luoma, Jukka2012 ISBN: 978-952-60-4655-6ISSN: 1799-4810Publications intended for professional communities
Article in professional conference proceedings“Just Do It” The Moderating Role of CEO Self-Regulation on Competitive Aggressiveness-Firm Performance Link
Vaniala, Iiro; Luoma, Jukka; Tikkanen, Henrikki; Frösen, Johanna; Cho, Cecile2016
Time delays, competitive interdependence, and firm performance
What counts versus what can be counted The complex interplay of market orientation and marketing performance measurement
Model-based organizational decision making: A behavioral lens
Mathematical modeling is more than fitting equations
On the importance of behavioral operational research: The case of understanding and communicating about dynamic systems
Acting with systems intelligence: integrating complex responsive processes with the systems perspective
Perspectives on Team Dynamics Meta Learning and Systems Intelligence
Facilitator's Systems Intelligence in Business Process Simulations
Systems Thinking in Complex Responsive Processes and Systems Intelligence
Conference proceedingsOvershooting opportunities: CEO Self-regulation, Competitive Behavior and Firm Performance
Vaniala, Iiro; Luoma, Jukka; Tikkanen, Henrikki; Frösen, Johanna; Cho, Cecile; Huhtala, Juho-Petteri2016 in Academy of Management. Proceedings (Academy of Management (AOM))ISSN: 0065-0668Temporal contiguity, competitive interdependence and firm performance
Luoma, Jukka; Ruutu, Sampsa; Tikkanen, Henrikki; King, Adelaide2014 Combining different forms of marketing control: a configurational approach to marketing performance measurement and marketing orientation
Frösén, Johanna; Jaakkola, Matti; Luoma, Jukka; Tikkanen, Henrikki; Aspara, Jaakko2013 ISBN: 0-87757-351-4ISSN: 1054-0806The effect of environmental feedback mechanisms on competitive activity in emerging industries
Luoma, Jukka; Aspara, Jaakko; Tikkanen, Henrikki2013 Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation
Frösén, Johanna; Jaakkola, Matti; Luoma, Jukka; Tikkanen, Henrikki2012 Complementarity of innovation capability and customer-linking capability: A configurational approach
Jaakkola, Matti; Luoma, Jukka; Frösén, Johanna; Aspara, Jaakko; Tikkanen, Henrikki2012 Towards an evolutionary theory of competitive actions
Luoma, Jukka; Aspara, Jaakko; Tikkanen, Henrikki2012 Towards a behavioral theory of competitive interactions: a system dynamics approach
Luoma, Jukka; Ruutu, Sampsa; Tikkanen, Henrikki2012 Behavioral model of competitive in-activity and its implications for the organization of competitive behavior
Luoma, Jukka2012 Performance implications of organizational controls in marketing: complementary roles of marketing performance measure ment and market orientation
Frösén, Johanna; Jaakkola, Matti; Luoma, Jukka; Tikkanen, Henrikki2011 ISBN: 978-0-646-56330-5The performance implications of marketing metrics use in different business contexts - a configurational approach
Luoma, J.; Frösén, J.; Tikkanen, H.; Aspara, J.2011 Online Brand Community as a Social Apparatus
Weijo, H.; Hietanen, J.; Aspara, J.; Luoma, J.; Vassinen, A.2010 ISBN: 978-0-473-17820-8Non-refereed scientific articles
Book sectionEvolution of service markets - the case of mutual funds in Finland
Aspara, Jaakko; Luoma, Jukka2012 ISBN: 978-952-60-4655-6ISSN: 1799-4810Publications intended for professional communities
Article in professional conference proceedings“Just Do It” The Moderating Role of CEO Self-Regulation on Competitive Aggressiveness-Firm Performance Link
Vaniala, Iiro; Luoma, Jukka; Tikkanen, Henrikki; Frösen, Johanna; Cho, Cecile2016
Overshooting opportunities: CEO Self-regulation, Competitive Behavior and Firm Performance
Temporal contiguity, competitive interdependence and firm performance
Combining different forms of marketing control: a configurational approach to marketing performance measurement and marketing orientation
The effect of environmental feedback mechanisms on competitive activity in emerging industries
Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation
Complementarity of innovation capability and customer-linking capability: A configurational approach
Towards an evolutionary theory of competitive actions
Towards a behavioral theory of competitive interactions: a system dynamics approach
Behavioral model of competitive in-activity and its implications for the organization of competitive behavior
Performance implications of organizational controls in marketing: complementary roles of marketing performance measure ment and market orientation
The performance implications of marketing metrics use in different business contexts - a configurational approach
Online Brand Community as a Social Apparatus
Evolution of service markets - the case of mutual funds in Finland
Publications intended for professional communities
Article in professional conference proceedings“Just Do It” The Moderating Role of CEO Self-Regulation on Competitive Aggressiveness-Firm Performance Link
Vaniala, Iiro; Luoma, Jukka; Tikkanen, Henrikki; Frösen, Johanna; Cho, Cecile2016
“Just Do It” The Moderating Role of CEO Self-Regulation on Competitive Aggressiveness-Firm Performance Link
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