Kaifu Zhang

PHONE

412-268-1829

OFFICE

POS - Posner Hall - Room 241

AREA OF EXPERTISE

Marketing

EDUCATION

INSEAD - Ph D (Management) - 2012
Tsinghua University - BS (Computer Science) - 2007

PUBLICATIONS

• Breaking Free of a Stereotype: Should a Domestic Brand Pretend to be a Foreign one?

Marketing Science

• Differentiation with User Generated Content

(author(s): Kaifu Zhang, Miklos Sarvary) Management Science

• Contextual Advertising

(author(s): Kaifu Zhang) Marketing Science 31(6), 2012; 980-994

• Content Contributor Management and Network Effects in a UGC Environment

(author(s): Kaifu Zhang, Theodoros Evgeniou, V Padmanabhan, Emile Richard) Marketing Science 31(3), 2012; 433-447

• A Theorem of the Maximin and Applications to Bayesian Zero-sum Games

(author(s): Timothy Van Zandt, Kaifu Zhang) International Journal of Game Theory 40, 2011; 289-308

AWARDS AND HONORS

• Management Science Distinguished Service Award (2013)
• Sasakawa Young Leaders Fellowship (2012)
• Winner, Shankar-Spiegel Dissertation Proposal Competition (2011)
• AMA-Sheth Consortium (2010)
• INSEAD Doctoral Fellowship (2007)

COURSES TAUGHT

• Pricing Strtgy (70482) 2015 Section: A

• Pricing Strategy (45831) 2015 Mini 2 Section: A

• MARKETING I (70381) 2014 Section: A, B

• Analytical Models in Marketing (47753) 2014 Mini 2 Section: A