Kaplan Andreas

Biography

Professor Kaplan is Rector / Dean of ESCP Europe Berlin elected by professors, students, and administrative staff. Previously, he served as Dean for Academic Affairs as well as Director of Brand and Communications, both as part of the School's executive committee. Moreover, Kaplan was elected Head of the Faculty's marketing department. Before joining ESCP Europe, Andreas started his career as marketing professor at the ESSEC Business School and Sciences Po Paris.

His research mainly deals with analysing and decrypting the digital sphere. With more than 12,000 citations on Google Scholar, Professor Kaplan was counted among the Top 50 Business and Management authors in the world according to John Wiley & Sons. His seminal article “Users of the World, Unite!" recurrently achieved first place in Science Direct’s annual list of the 25 most downloaded publications across all of its 24 core subject areas including Engineering, Medicine, Psychology, and Social Sciences (~ 2,500 peer-reviewed journals; ~13.4 million articles).

Andreas Kaplan is particularly interested in the future of management education and the general business school landscape. Notably, he has written the article titled "European Management and European Business Schools", which defines and explores management in Europe. Further publications treat the digital revolution in higher education through the arrival of MOOCs and SPOCs, as well as general strategic and competitive issues in today’s higher education sector. His activities as speaker and consultant consequently evolve around these topics.

Professor Kaplan did his Habilitation at the Sorbonne and his Ph.D. at the University of Cologne / HEC Paris. He holds a Master of Public Administration (MPA) from the École Nationale d'Administration (ENA; French National School of Public Administration), an MSc from ESCP Europe, and a BSc from the University of Munich. Additionally, Andreas was visiting Ph.D. at INSEAD and participated in the International Teachers Programme (ITP) at the Kellogg School of Management, Northwestern University.

Research Interest

Topics

• Social Sciences
  
• European Business Environment
  
• Marketing
  
• Brand management
  
• Media Planning and Advertising