Kevin Chung
Assistant Professor - Marketing at Wisconsin School of Business
Biography
Wisconsin School of Business
Kevin Chung is an assistant professor in Marketing at the Wisconsin School of Business. His research interests are primarily in quantitative marketing. Chung earned his undergraduate degree in economics and engineering from the University of Pennsylvania, MS in statistics from the University of Chicago before earning his Ph.D in marketing from the Tepper School of Business, Carnegie Mellon University.
Selected Published Journal Articles
Chung, K. & Derdenger, T. & Srinivasan, K. (2013). Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls. Marketing Science (32), 271-293. doi: 10.1287/mksc.1120.0760.
Presentations
Marketing Science Conference ( 2016 ) Third-Party Reviews and Quality Provision
Marketing Science Conference ( 2012 ) The Prestige and Informative Effects in Celebrity Endorsement: Theory and Empirical Evidence
Marketing Academic Research Colloquium Poster Session ( 2012 ) Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls
Summer Institute in Competitive Strategy ( 2011 ) Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls
Marketing Science Conference ( 2011 ) Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls
Undergraduate Courses
Reading & Rsch-Marketing (Independent Study) (MKT 399), Spring 2015.
Reading & Rsch-Marketing (Independent Study) (MKT 399), Spring 2016.
MKT Research (MKT 310 Section 001), Fall 2014.
MKT Research (MKT 310 Section 002), Fall 2014.
MKT Research (MKT 310 Section 001), Spring 2016.
MKT Research (MKT 310 Section 002), Spring 2016.
MKT Research (MKT 310 Section 003), Spring 2016.
Marketing Research (MKT 310 Section 001), Fall 2016.
Marketing Research (MKT 310 Section 002), Fall 2016.
Marketing Research (MKT 310 Section 001), Fall 2013.
Marketing Research (MKT 310 Section 002), Fall 2013.
Graduate Courses
MKT Research (MKT 710 Section 001), Fall 2014.
Marketing Research (MKT 710 Section 001), Fall 2016.
Marketing Research (MKT 710 Section 001), Fall 2013.
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