Laurenne Spratt

Director of Marketing & Strategic Insights at Alberta School of Business

Schools

  • Alberta School of Business

Expertise

Links

Biography

Alberta School of Business

Laurenne Spratt is an award-winning marketing and communications leader with more than a decade of experience in business administration, digital marketing, e-commerce, online reputation, and marketing strategy. A true believer in lifelong learning, she holds a BA and an MBA, in addition to Google Ads and Analytics certifications, a Digital Marketing Professional certification, and an in-progress PhD in Management. Laurenne comes from a retail family business background and specializes in using digital strategies to grow customer experience and engagement. She has been teaching business, communications, and marketing at post-secondary institutions for several years. Laurenne is currently the Director of Marketing and Strategic Insights at the U of A’s Faculty of Extension.

Education

  • University of Lisbon
    • PhD in Management, 2021 – 2023
  • University of Alberta
    • Master of Business Administration - MBA, 2015 – 2017
  • University of Alberta
    • Bachelor of Arts - BAField Of StudyPsychology | Political Science, 2008 – 2011

Courses Taught

Read about executive education

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