Lluis Escribano

Expert in digital presence analysis and online strategy design and specialized in mobile marketing and social networks . He combines strategic and operational marketing knowledge and stands out for his analytical ability. He is a fascinated observer of the way in which new technologies are offering new business opportunities to companies . Interested in expanding knowledge about multichannel, the Internet of Things and Service Design Thinking.

He started his professional career in the field of marketingin firms such as Panasonic or Banco Santander. Later, he participated in the development process of a French start-up dedicated to e-commerce , where he awakened his concern for online environments.

He has a diploma in Business Sciences and a degree in Research and Market Techniques from Pompeu Fabra University (UPF). He completed his training with a master's degree in Direct Digital Marketing at the Barcelona School of Management (IDEC).

During his formative stage, his academic stays in the United Kingdom and France allowed him to incorporate new methodologies and work logics.

Education

• Program for Management Development (PDD) IESE Business School - University of Navarra (2020 — 2021)
• Master’s Program in Digital Marketing UPF Barcelona School of Management (2011 — 2012)
• Graduate degree in Marketing and Market Research ESCI-UPF International Business (2007 — 2010)
• Graduate degree in Business Sciences Universitat Pompeu Fabra (2003 — 2007)

Companies

• Education Mentor IESE Business School (2021)
• Senior Manager Deloitte Digital (2021)
• Associate Professor | Digital strategy and innovation UPF Barcelona School of Management (2015)
• Managing Director RocaSalvatella (2019 — 2020)
• Digital Transformation Manager RocaSalvatella (2017 — 2019)
• Senior Consultant RocaSalvatella (2014 — 2017)
• Consultant RocaSalvatella (2012 — 2014)
• Junior Product Manager Panasonic España (2009 — 2010)