Marion Debruyne
Dean at Vlerick Business School Executive Education
Schools
- Vlerick Business School Executive Education
Expertise
Links
Biography
Marion is passionate about the strategic side of innovation and the innovative side of strategy. She helps companies think about how to respond to changing markets and escape commoditization by adapting their product line, marketing strategy and ultimately, their business model.Marion is Full Professor and Partner of Vlerick Business School. She was Director of the School’s Masters programmes and Programme Director of its Product Management executive course.
She has ample experience with multiple industries ranging from pharma & healthcare (J&J, Merck, UCB, Agfa, Abbott) to industry (Umicore, ETEX, Aliaxis,Taminco etc.) to financial services (BNP Paribas, KBC, ING, Optima etc.) to consumers and others (Macintosh, Securitas).
She has spent 5 years in the US as Faculty Member and Visiting Scholar at the Wharton School, Kellogg Graduate School of Management and Goizueta Business School.
“Nothing is as practical as a good theory”. Marion loves bridging the academic world and the world of business practise. Her research focuses on the traps companies face when dealing with competitive attacks and fundamental industry shifts. She believes in market-driven organisations that innovate together with their customers to create real customer solutions and which build partner-ecosystems to bring these to the market.
Her book Customer Innovation won the 2015 CMI Management Book of the Year Award in the category Innovation & Entrepreneurship.
Vlerick Business School Executive Education
Marion is passionate about the strategic side of innovation and the innovative side of strategy. She helps companies think about how to respond to changing markets and escape commoditization by adapting their product line, marketing strategy and ultimately, their business model. Prof Dr Marion Debruyne is Dean of Vlerick Business School. She holds a Civil Engineering degree and is Doctor in Applied Economics (Ghent University). She is also Master in Marketing (Vlerick Business School).
After obtaining a CIM fellowship she held positions as Visiting Doctoral Fellow at the Wharton School (University of Pennsylvania), Visiting Scholar at the Kellogg Graduate School of Management (Northwestern University) and Assistant Professor at the Goizueta Business School (Emory University).
Before her deanship professor Debruyne was Director for all Masters programmes as well as Academic Director of the Executive programme “Product Management”.
Her interests lie at the intersection between marketing strategy, innovation and competition. Her work has been published in Marketing Science and The Journal of Product Innovation Management among others.
“Nothing is as practical as a good theory”. Professor Debruyne loves bridging the academic world and the world of business practice. Her research focuses on the traps companies face when dealing with competitive attacks and fundamental industry shifts. She believes in market-driven organisations that innovate together with their customers to create real customer solutions and which build partner-ecosystems to bring these to the market.
She has ample experience with multiple industries ranging from pharma & healthcare (Abbott, Agfa, J&J, Merck, etc.) to energy (Electrabel, Niko, Siemens, etc.) to industry (Aliaxis, Bostik, DSM, ETEX, FrieslandCampina, Taminco, Umicore, etc.) to financial services (BNP Paribas, Dexia, ING, KBC, Optima, etc.) to consumers and others (JBC, Macintosh, Mondelez, Securitas, etc.).
Work experience
- Ackermans & van Haaren Independent Board member
- GUBERNA (Het Instituut voor Bestuurders/L'Institut des Administrateurs) Board Member
- Vlerick Business School
- Dean
- Associate Professor & Partner
- Kinepolis Independent member of the Board of Directors
- Recticel Independent Board Member
- Emory university Assistant Professor
- Kellogg Graduate School, Northwestern University Visiting Scholar
- ICM ICM Doctoral Fellow
- The Wharton School, University of Pennsylvania Visiting Doctoral Fellow
- vlerick school researcher
Education
- Ghent University Doctoraat Toegepaste Economische Wetenschappen
- Vlerick Business School SLM Marketing
- Universiteit Gent Burgerlijk ingenieur scheikunde
Videos
Opening Academic Year 2017-2018 by Dean Marion Debruyne
Vlerick Dean Marion Debruyne wishes you a year full of opportunities
Welcome to Vlerick Business School by dean Marion Debruyne
Marion Debruyne - Advanced Management Programme
Marion Debruyne during the Friends of Vlerick Evening: “We want to say ‘thank you"
Marion Debruyne: Outside in introduction
Dean Marion Debruyne wishes the new students curiosity and confidence
Business Model Canvas | Part 1, by Marion Debruyne
Business Model Canvas | Part 3, by Marion Debruyne
Message from Dean Marion Debruyne
CWF14 - Marion Debruyne
Opening Academic Year 2016-2017 by Dean Marion Debruyne
Business Model Canvas | Part 2, by Marion Debruyne
Marion Debruyne, Dean Prof Vlerick Business School
Trends 2015: Marion Debruyne
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