Mathieu Beal

Assistant Professor at Grenoble Ecole de Management

Schools

  • Grenoble Ecole de Management

Links

Biography

Grenoble Ecole de Management

Areas of expertise

  • Services marketing
  • Complaints on social media
  • Service recovery

Biography

Mathieu Béal holds a PhD from University Lyon 3 (Best dissertation awards from FNEGE and Le Sphinx). His research interests are within the services marketing field, especially in service recovery and customers'' complaints on social media. Mathieu published his research in Journal of Service ResearchMarketing Letters and Journal of Business Research.

Courses

  • Customer Management and Customer Intelligence
    • Market Research
    • Méthodes quantitatives

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