Mignon Reyneke
Associate Professor at University of Cape Town Graduate School of Business
at GIBS Business School
Schools
- GIBS Business School
- University of Cape Town Graduate School of Business
- University of Cape Town
Expertise
Links
Biography
University of Cape Town Graduate School of Business
Associate Professor Mignon Reyneke teaches digital marketing on the MBA programme at the UCT GSB. She has been involved with custom corporate training in consumer behaviour and marketing for ComAir, Tiger Brands, Sasol, SAB, Distell, Business Connexion, Thales, AIG, British American Tobacco, BMW, Standard Bank, Discovery, SAICA, Old Mutual, Transnet, Capitec, Vodacom and Chevron.
She consults in the area of business and marketing strategy and the execution thereof across various industries. Her corporate experience includes a broad range of industries from retail to journalism, banking and advertising (Harrods (London), CNN (London), Investec (SA), Morgan Stanley (UK), Eliance Communications (SA).
Her research interests lie in qualitative research in various areas of consumer behaviour, branding and marketing strategy, with a particular interest in digital and luxury branding.
She holds an MBA from the University of Melbourne (MBS) and a PhD in luxury branding from Lulea University of Technology (Sweden).
GIBS Business School
Mignon is a Marketing / Business Strategy Consultant with experience in the corporate and academic fields, both locally and internationally. Her corporate experience includes a range of different areas from retail to journalism, banking and advertising (Harrods (London), CNN (London), Investec (SA), Morgan Stanley (UK), Eliance Communications (SA).
She teaches digital marketing on the MBA program and has been involved with custom corporate training in consumer behaviour and marketing for ComAir, Tiger Brands, Sasol, SAB, Distell, Business Connexion, Thales, AIG, British American Tobacco, BMW, Standard Bank, Discovery, SAICA, Old Mutual, Transnet, Capitec, Vodacom and Chevron.
She holds a B.Com degree (University of Pretoria), an MBA from the University of Melbourne (MBS) and a PhD in luxury branding from Lulea University of Technology (Sweden).
Qualifications
- PhD
- MBA
- BCom
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