Miklos Sarvary
Carson Family Professor of Business at Columbia Business School
Schools
- Columbia Business School
Expertise
- Automotive
- Chemicals and Water Treatment
- Telecommunications
- TV and Media
- Oil and Gas
- Consumer services
- Change management
- Economics
- Pharmaceuticals
- Corporate Governance
- Construction and Civil Engineering
- Digital Transformation
- Leadership
- Health services
- Business Communication
- Business Analytics
- Transportation and Logistics
- Metals and Mining
- General Management Programs
- Strategy
- Marketing
- Information Technology
- Operations
- Finance
- Sales Management
- Negotiations
- Investment
Links
Biography
Columbia Business School
Miklos Sarvary is the Carson Family Professor of Business and the faculty lead for the Media and Technology Program at Columbia Business School. Miklos' broad research agenda focuses on media and information marketing. His most recent papers are studying agenda setting, user-generated content, social network competition and online/mobile advertising. Previously, he worked on media and telecommunications competition. He is member of the Editorial Boards of Marketing Science, Quantitative Marketing and Economics, International Journal of Research in Marketing and Journal of Interactive Marketing. Prior to joining Columbia, Miklos was the Deputy Dean for Executive Development Programs at INSEAD. He has taught executive courses and consulted in various parts of the world for large corporations, including IBM, INTEL, Nokia, Alcatel, Samsung, Pearson, McKinsey & Co., Dun & Bradstreet and PwC. Before joining INSEAD, Miklos was also a faculty member at the Harvard Business School and the Graduate School of Business at Stanford University. He studied physics in Hungary’s Eotvos Lorand University, earned an MS in Statistics from Ecole Nationale Supérieure des Mines de Paris and a Ph.D. in Management from INSEAD. Prior to becoming an academic, he worked for IBM.
Areas of Expertise
- Consulting, Film and Entertainment Industry, Marketing, Media, Strategy
Memberships & Affiliations
2016 Finalist, William O'Dell Award- Finalist, Journal of Marketing Research 2016 Annual William F. Oâ??Dell Award
2020, ISMS Long-Term Impact Award-Finalist
Awards And Honors
- 2018 Finalist, INFORMS Long-Term Impact Award- Finalist for Marketing Science Society Long-Term Impact Award
Videos
Measuring the Effectiveness of Mobile Campaigns: Miklos Savary
Media Platforms and Content (Online) Program: Excerpt
Introduction to Digital Media (Online): Understanding Platforms and Content: Overview
Miklos Sarvary -- Mobile Advertising
INSEAD Professor Miklos Sarvary on INSEAD and the virtual world
The Truth about Mobile Advertising: Does It Even Work?
Miklos Sarvary: Infinite Lives
Miklos Sarvary -- Democracy vs. Digital News
Read about executive education
Other experts
Michael Jung
Biography Michael Jung joined New York University's Stern School of Business as an Assistant Professor of Accounting in July 2010. Professor Jung's research interests relate to firms' financial communication and disclosure practices and the interactions between corporate managers, institutional ...
Ewald Kibler
I am an Assistant Professor of Entrepreneurship and the Director of the Master's Progamme in Entrepreneurship and Innovation Management at the Aalto University Business School. I received my PhD in Economic Geography from the University of Turku in Finland, and my MA and BA in Sociology from the ...
Elizabeth Muthuma
Dr. Elizabeth Muthuma is a sociologist with a specialization in Economic Sociology. She holds a PhD in Public Management from the University of the Witwatersrand, South Africa. She previously obtained a Masters in Environmental Science (with a focus on Environmental Policy and Management) from M...
Popular Courses
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Leading People and Teams
ESMT
Berlin, Germany
May 28
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Looking for an expert?
Contact us and we'll find the best option for you.