Nathan Yang

Nathan Yang is an Assistant Professor in Marketing at the Cornell Dyson School of Applied Economics and Management. Previously, he was an Assistant Professor in Marketing at McGill Desautels Faculty of Management and Affiliate Professor at McGill Bensadoun School of Retail Management. His main research interests are in behavioral analytics, empirical industrial organization, (mobile) health and wellness, and retail strategy. He completed his PhD in Economics at the University of Toronto.

Faculty Area

• Marketing and Management Communication

Interdisciplinary Theme

• Behavioral Economics and Decision Research
• Business of Food

Faculty Expertise

• Marketing
• Industrial Organization
• Behavioral Research
• Machine Learning
• Business Analytics
• Food and Beverage Management

Academic Degrees

• PhD University of Toronto, 2013
• MA University of Toronto, 2007
• BS University of Alberta, 2006

Companies

• Faculty Affiliate Cornell Institute on Health Economics, Health Behaviors and Disparities (2020)
• Assistant Professor in Marketing Cornell Dyson School of Applied Economics & Management (2020)
• Research Fellow BEAR - Behavioural Economics in Action at Rotman (2019)
• Member GERAD - Group for Research in Decision Analysis (2017 — 2020)
• Associated Member IVADO (2017 — 2020)
• Academic Member McGill Centre for the Convergence of Health and Economics (2016 — 2020)
• Project Coordinator for BSRM-IVADO Research Initiative Bensadoun School of Retail Management (2018 — 2020)
• Affiliate Professor Bensadoun School of Retail Management (2018 — 2020)
• Faculty Associate Canadian Centre for Health Economics (2017 — 2020)