Nina Marianne Iversen

Nina M. Iversen started her carrier at NHH in 1995. In 1999, she finished the Cand. merc. at the Institute of Marketing, NHH. She received her dr. oecon in marketing in 2003. She then worked in a post. doc. position at NHH, and became an associate professor at NHH in January 2007. From 1995 she has also been employed as a senior researcher at SNF. Iversen now work full time as a full professor at BI (since 2012), and has a 20% position at HVL. She has published several articles in the Journal of Business Research and International Marketing Review, contributed to book chapters on eco-food marketing and place branding. She has been leader of and responsible for a number of NFR financed research projects within the field of international marketing, eco-food and place branding, visitor behavior and destination marketing. Her research focus is on consumer behavior and brand management in general and on brand extensions, country-of-origin effects and place branding in particular. The methodological focus covers different techniques within both qualitative as well as quantitative approaches such as experiments and SEM. The teaching obligations at BI relates to international marketing, marketing management, tourism marketing and experiential marketing.

ACADEMIC DEGREES

• 2003 Norwegian School of Economics, NHH Ph.D Dr. Oecon.
• 1999 Norwegian School of Economics Master Cand. Merc.
• 1995 University of Surrey Master of Science

WORK EXPERIENCE

• 2017 - Present Høyskolen på Vestlandet Professor
• 2013 - Present BI Norwegian Business School Professor
• 2012 - Present Buskerud University College (HIBU) Professor
• 2008 - 2015 Samfunns- og Næringslivsforskning (SNF) Senior Researcher
• 2006 - 2010 NFR-prosjektet Allianse Vest, SNF Project leader
• 2007 - 2008 Norwegian School of Economics, NHH Associate Professor
• 2005 - 2007 Norwegian School of Economics, NHH Post.doc 2005 - 2006 BI Norwegian Business School Lecturer
• 2003 - 2004 Samfunns- og Næringslivsforskning (SNF) Researcher
• 1999 - 2003 Norwegian School of Economics, NHH PhD candidate
• 1998 - 1999 Samfunns- og Næringslivsforskning (SNF) Project co-worker
• 1996 - 1997 Possibility A.S. Project leader
• 1996 - 1996 Grand Hotell Terminus Manager of conference department
• 1995 - 1996 Norwegian University of Science and Technology, Plantebiosenteret Project co-worker

SCIENTIFIC ARTICLES

Iversen, Nina Marianne; Hem, Leif Egil. 

Markedsføring og delingsøkonomi : muligheter og utfordringer. Magma - Tidsskrift for økonomi og ledelse 2016 ;Volume 19.(6) p. 49-59 BI NHH SNF

Iversen, Nina Marianne; Hem, Leif Egil; Mehmetoglu, Mehmet. 

Lifestyle Segmentation of Tourists Seeking Nature- Based Experiences: The Role of Cultural Values and Travel Motives. Journal of Travel & Tourism Marketing 2016 ;Volume 33. p. 38-66 BI NHH NTNU

Mæhle, Natalia; Iversen, Nina Marianne; Hem, Leif Egil; Otnes, Cele. 

Exploring consumer preferences for hedonic and utilitarian food attributes. British Food Journal 2015 ;Volume 117.(12) p. 3039-3063 BI HIB NHH SNF

Hem, Leif Egil; Iversen, Nina M.; Olsen, Lars Erling. 

Category characteristics' effects on brand extension attitudes: A research note. Journal of Business Research 2014 ;Volume 67.(8) p. 1589-1594 BI HK NHH

Bravo, Rafael; Iversen, Nina M.; Pina, Jose M. 

Expansion strategies for online brands going offline. Marketing Intelligence & Planning 2011 ;Volume 29.(2) p. 195-213 NHH

Iversen, Nina M.; Hem, Leif Egil. 

Reciprocal transfer effects for brand extensions of global or local origin: evidence from Norway. International Marketing Review 2011 ;Volume 28.(4-5) p. 365-411 NHH

Iversen, Nina M.; Hem, Leif Egil. 

Provenance associations as core values of place umbrella brands - A framework of characteristics. European Journal of Marketing 2008 ;Volume 42.(5-6) p. 603-626 NHH

CONFERENCE PAPERS

Hem, Leif Egil; Iversen, Nina Marianne; Keane, Elin Margrethe Bolan. 

The Host of Brand Extensions. Latin American Advances in Consumer Research; 2008-05-25 - 2008-05-28 HK BI NHH

Hem, Leif Egil; Iversen, Nina M.; Olsen, Lars Erling. 

A Pleasant Stay Depends on the Host: The Role of Characteristics of the Extension Category on Brand Extension Evaluations. Thought Leaders International Conference on Brand Management; 2007-04-24 - 2007-04-25 HK NHH

Olsen, Lars Erling; Iversen, Nina M.; Hem, Leif Egil. 

Feedback Effects of Brand Extensions: Are Flagship Products Less Vulnerable?. Johan Arndts Markedsføringskonferanse; 2007-04-25 - 2007-04-27 HK NHH

BOOKS

Iversen, Nina Marianne; Hem, Leif Egil; Myskja, Bjørn Kåre; Iversen, Tor-Henning. 

Norske Matvarer - Verdier, muligheter og utfordringer. Fagbokforlaget 2015 (ISBN 978-82-450-1844-8) 282 p. BI NHH NTNU SNF

CHAPTERS

Iversen, Nina Marianne; Bolann, Elin. 

Skidestinasjoner som merkevare og deres markedstilpasning. Case: Destinasjon Myrkdalen.. I: Turisme: Destinasjonsutvikling. Gyldendal Akademisk 2016 ISBN 978-82-05-46050-8. BI HK

Iversen, Nina Marianne. 

Markedsinnsikt i økotrender og norsk opprinnelse: En markedssegmenteringsanalyse av økomat-markedet i Norge.. I: Norske Matvarer - Verdier, muligheter og utfordringer. Fagbokforlaget 2015 ISBN 978-82-450-1844-8. p. 206-229 BI SNF

Iversen, Nina Marianne. 

Merkevarebygging i turismesektoren. I: Regional merkevarebygging. Fagbokforlaget 2015 ISBN 978-82-450-1654-3. p. 55-78 BI