Nirmalya Kumar

Distinguished Fellow at INSEAD Business School

Visiting Professor of Marketing. BComm (Calcutta) MComm (Shivaji) MBA (Illinois) PhD (Northwestern) at London Business School

Schools

  • INSEAD Business School
  • London Business School
  • Singapore Management University

Expertise

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Biography

INSEAD Business School

Nirmalya Kumar is the Lee Kong Chian Professor of Marketing at Singapore Management University and Distinguished Fellow at INSEAD Emerging Markets Institute.

Previusly, heading strategy as member of the Group Executive Council of Tata Sons, he reported to Cyrus P. Mistry, the Chairman for the 100 billion dollar Tata Group with over 650,000 employees worldwide.

Nirmalya was professor of marketing and director of Aditya Birla India Centre at the London Business School, besides having taught at Columbia University, Harvard Business School, IMD (Switzerland) and Northwestern University (Kellogg School of Management).

As a consultant and coach, Nirmalya has worked with more than 50 Fortune 500 companies in 60 different countries. He has served on several boards of directors, including ACC, Bata India, Tata Chemicals, UltraTech Cement and Zensar.

As an author, his eight books include Marketing as Strategy, Private Label Strategy, Value Merchants and Brand Breakout. Thinking Smart: How to Master Work, Life and Everything In-Between by Harper Collins is the latest. He has nine appearances in Harvard Business Review and several articles in leading academic journals. These publications have attracted over 19,000 citations on Google Scholar.

Nirmalya is one of the world’s leading thinkers on strategy and marketing. He was thrice included in Thinkers50 (the biannual listing of the top 50 management thinkers in the world) before being inducted into their Hall of Fame in 2017 for his lifetime contributions to management thought leadership. In 2011, he had also received their “Global Village Award” for the person who contributed the most to the business community’s understanding of globalisation and the new frontiers established by emerging markets. Over the years, he has been included in 50 Best B-school Professors (Poets & Quants) and 50 Most Influential Business School Professors (mbarankings.com).

Nirmalya received his Bachelor in Commerce degree from Calcutta University, his Master in Business Administration degree from the University of Illinois at Chicago and his Doctoral Degree in marketing from the Kellogg School of Management, Northwestern University.

Passionate about art, he supports exhibitions and publications through his Indian art collection. In 2013, he was recognized for his efforts on behalf of South Asian art with an Honorary Fellowship by SOAS University of London.

Education

  • Ph.D. Northwestern University (1986 — 1991)
  • Honorary Fellowship SOAS University of London (2012 — 2012)
  • Master of Business Administration (MBA) University of Illinois at Chicago (1983 — 1986)
  • Master of Commerce Shivaji University, India
  • Bachelor of Commerce (B.Com.) Calcutta University, India (1978 — 1980)
  • High School La Martiniere School for Boys Calcutta (1968 — 1978)

Companies

  • Lee Kong Chian Professor of Marketing Singapore Management University (2017)
  • Distinguished Fellow, Emerging Markets Institute INSEAD (2015)
  • Member of the Board of Directors Tata Chemicals (2016 — 2016)
  • Member of the Board of Directors Tata Capital (2014 — 2016)
  • Member, Group Executive Council Tata Group (2013 — 2016)
  • Independent Director UltraTech Cement (2011 — 2013)
  • Professor of Marketing London Business School (2003 — 2013)
  • Independent Director Gujarat Ambuja Cements Ltd. (2006 — 2009)
  • Independent Director ACC Limited (2006 — 2009)

London Business School

Dr. Nirmalya Kumar is Visiting Professor of Marketing at London Business School. He is one of the world’s leading thinkers on strategy and marketing; having also taught at Harvard Business School, IMD (Switzerland) and Northwestern University (Kellogg School of Management).

Nirmalya is an outlier among marketing professors, having attracted more than 15,000 citations on Google Scholar for his academic research while also being a successful author, case writer, teacher and executive. As an author, Nirmalya has written seven books, five of which are published by Harvard Business Press: Marketing as Strategy (2004), Private Label Strategy (2007), Value Merchants (2007), India’s Global Powerhouses (2009), and India Inside (2012). He has appeared in the Harvard Business Review nine times as well as written more than 40 cases and teaching notes. The has won several teaching and case writing awards. He is currently Member- Group Executive Council at Tata Sons, responsible for strategy and reporting directly to the Chairman of the $100 billion plus group.

As a consultant, coach, and conference speaker, Nirmalya has worked with more than 50 Fortune 500 companies in 60 different countries. He has served on several boards of directors, including billion dollar plus companies and companies included in India’s stock indices.

Nirmalya received his B.Com. from Calcutta University (graduating first in a class of 5,251 students), his MBA from the University of Illinois at Chicago (scoring a perfect 5.0 grade point average), and his PhD in marketing from Kellogg Graduate School of Management (winning the Marketing Science Institute's Alden G. Clayton Award for his PhD dissertation).

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