Omkumar Krishnan

Omkumar Krishnan is Associate Professor Marketing at IIM Kozhikode. He is currently the Area Chair of Marketing Management and is Chairperson Student Affairs at IIM K. A PhD & MPhil from IIT, Bombay, he specializes in the area of qualitative and quantitative marketing research and has earlier worked with Drishti Strategic Research Services and Lowe Lintas, Bombay. He takes courses on Consumer Behaviour, Marketing Research, Relationship Marketing and Marketing of Services. He was earlier Conference Coordinator of International Conference on Brand Management organized at IMT Ghaziabad in 2008 and 2010. His current research interest areas are destination branding, human sexuality, country of destination effect & consumer socialization and regularly present research papers at International Conferences. At IIMK he organizes MDPs and FDPs relating to Branding of Educational Institutions and business research methodology. He has publications in The International Journal of Management Education, Indian Journal of Regional Science, ICFAI Journal of Marketing Management and Sociological Bulletin. His recent consultancy assignments were Capacity Building for TEQIP institutes, Consumer Patronage for MILMA and Brand Identity for Premium Transmission Limited Pune. Omkumar is also Visiting Faculty of Marketing Research at Chonnam National University, Gwangju, South Korea (2010).

Research Areas

• Destination Branding
• Last Mile Coverage of Brands
• Consumer Socialisation

Conferences, Seminars & Talks

• Destination Branding and Marketing Conference, Cardiff, UK
• 3rd MRSI Qualitative Annual Research Seminar, Bangalore
• International Academic Conference on Education, Teaching and Elearning (IAC-ETeL 2013) Prague, Czech Republic

Academic Positions

• Chairperson - Students Affairs
• Area Chair - Marketing Management

Significant Publications

Omkumar Krishnan, Singh, H., Nafees, L. Datta, K. (2012), Narrowing the Last Mile Gap in Rural Distribution: Through the Looking Glass of a Distributor, Published by European Case Clearing House, Reference no. 512-084-8.

Omkumar Krishnan. (2012)Economy, Markets and Consumption: A Critical Review, Crescent Journal of Business, Vol 2, No.1, November,2012

A Novel Framework to Measure Brand Personality of Technical Education Institutions , Working Paper, 2017

Customer Perception of B2B Service Quality and Its Relationship to Company Image: The Case of a Global High Technology Solutions Company , Working Paper, 2013

Memorable Tourism Experiences: Vivid memories and feelings of Nostalgia for Houseboat tourism , Working Paper, 2017

Balancing Service competitiveness and Skill Gap in Globalised India , Working Paper, 2018

Impact of Family as an Agent of Consumer Socialization in Urban Indian Households , Working Paper, 2018

Skill based Curriculum and Employability in India , Working Paper, 2019

Determinants of Cloud based transformation in Hotel Industry , Working Paper, 2019

Branding of Start-ups - Indian Experience , Working Paper, 2021

Consumerism & Human Sexuality , Working Paper, 2021