Paul Argenti
Professor of Corporate Communication at Tuck School of Business at Dartmouth
Schools
- Tuck School of Business at Dartmouth
- Rotterdam School of Management
- Columbia University School of Professional Studies
Expertise
- Economics
- Retail
- Electronic and Electrical Equipment
- Investment and Financial Services
- Insurance
- Oil and Gas
- Sports
- Strategy
- Pharmaceuticals
- Cybersecurity
- Travel and Hospitality
- General Management Programs
- Business Services and Consulting
- Leadership
- Digital Transformation
- Marketing
- Change management
- Human Capital Management
- Business Analytics
- Defense and Aerospace
- Industry and Manufacturing
- Information Technology
- Finance
- Healthcare Equipment
Links
Biography
Tuck School of Business at Dartmouth
Paul Argenti is a pioneer in the field of corporate communication, teaching some of the earliest courses on the subject for Harvard Business School, Columbia Business School, and the Tuck School of Business at Dartmouth. He wrote Corporate Communication, the first textbook in the field now in its eighth edition, along with Corporate Responsibility, Digital Strategies for Powerful Corporate Communication, The Power of Corporate Communication, and many other books and articles. He teaches courses on corporate communication, corporate responsibility, and general management, and has consulted and run training programs for hundreds of companies including ING, Mitsui, Novartis, Goldman Sachs, and the Detroit Lions. Argenti is a frequent contributor to Harvard Business Review and has appeared in numerous publications including the Wall Street Journal, New York Times, Washington Post, and others.
Current Research Topics
- Strategy implementation through communication
- Reputational risk
- Corporate social responsibility
- Corporate values
Professional Activities
Academic positions
- Tuck School of Business, 1981–present
- Visiting Professor, Singapore Management University, 2011–present
- Visiting Professor, Erasmus University, Rotterdam, 2001–present
- Visiting Professor, Columbia Business School/London Business School, 2007
- Visiting Professor, Singapore Management University, 2003–05
- Visiting Professor, Helsinki School of Economics, 1991–95
- Visiting Professor, International University of Japan, 1989–92
- Associate in communication, Harvard Business School, 1977–79
Editorial positions
- Advisory Board, Veri Stell Institute, 2020–present
- Advisory Board, Ethisphere Institute Communications, 2012–present
- Editorial Advisory Board, Corporate Communication: An International Journal, 2005–present
- Editorial Board, The Journal of Research and Problem Solving in Organizational Communication: Document Design, 1997–present
Awards
- Pathfinder Award for research, Institute for Public Relations, 2006
- Grand prize (as faculty advisor), Case Study Competition in Corporate Communications, Arthur W. Page Society, 2005
- Distinguished Publication Award for The Power of Corporate Communication, Association for Business Communication, 2003
- Communication department ranked number one by U.S.News & World Report, 1994
- Fulbright Fellowship, 1987
Selected Publications
- Corporate Communication, eighth edition, McGraw-Hill, forthcoming 2021
- What Evolutionary Biology Can Teach Us About Corporate Reputation, Management Business Review, Winter 2021
- When Should Your Company Speak Up About a Social Issue? Harvard Business Review, October 2020
- Communicating Through the Coronavirus Crisis, Harvard Business Review, March 2020
- Stop Letting Email Control Your Work Day, Harvard Business Review, September 2017
- Strategic Communication in the C-Suite, International Journal of Business Communication, 54(2), 2017
- With A. Saghabalyan, Reputation at Risk: The Social Responsibility of NGOs, Corporate Reputation Review, 20(1), 2017
- The Crisis Communications Playbook: What GM’s Mary Barra (and Every Leader) Needs to Know, Harvard Business Review, March 2014
- CVS's Lesson: Carpe Diem, Harvard Business Review, February 2014
- Joe Paterno, the Public Interest, and Managing Risk, Harvard Business Review, July 2012
- With J. Lytton-Hitchins and R. Verity, "The Good, the Bad, and the Trustworthy," Strategy+Business, 61, 2010
- With C.M. Barnes, Digital Strategies for Powerful Corporate Communications, McGraw-Hill, 2009
- Strategic Corporate Communication, McGraw-Hill, 2009
- "Communications and Business Value: Measuring the Link," Journal of Business Strategy, November 2006
- With T. Haley, "Get Your Act Together," Harvard Business Review, October 2006
- With R. Howell and K. Beck, "The Strategic Communication Imperative," MIT Sloan Management Review, 46(3), Spring 2005
- "Collaborating with Activists: How Starbucks Works with NGOs," California Management Review, 47(1), Fall 2004
- "Crisis Communication: Lessons from 9/11," Harvard Business Review, December 2002
Videos
Post-Pandemic: Treat Employees as Assets and Not Liabilities
Interview with Paul A. Argenti, Tuck School of Business and CE Advisory Board
When to Speak Out Webinar Series Part 1
Interview with Paul Argenti
Courses Taught
Leadership and Strategic Impact
Tuck School of Business at Dartmouth
Online
Advanced Management Program
Tuck School of Business at Dartmouth
Online
Crisis Communication
Rotterdam School of Management
Online
Leadership and Communication
Rotterdam School of Management
Online
Corporate Responsibility
Rotterdam School of Management
Online
Strategic Communication: International Perspectives
Columbia University School of Professional Studies
Online
Next Step — Transition to Business
Tuck School of Business at Dartmouth
Online
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