Prashant Malaviya

Prashant Malaviya is Professor of Marketing and Senior Associate Dean of MBA Programs. He came to Georgetown in 2008 after nine years at INSEAD, France. Prior to INSEAD, he held an appointment at the University of Illinois at Chicago, and visiting professorships at the Wharton School, as the Titan Industries Professor at ALBA Graduate Business School in Athens, Greece, and at the Kellogg School of Management. Professor Malaviya is a Consumer Psychologist by training and received his Ph.D. from the Kellogg School of Management at Northwestern University. His research focuses on understanding how consumers use information to make product judgments and consumption decisions. His research has been published in leading marketing journals including, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, Journal of Personality and Social Psychology, and Psychology & Marketing. He has taught courses to Executives, MBA and Undergraduate students on marketing management, marketing strategy, brand management, customer focus, consumer behavior, and related topics. He was awarded the Emerald Citation of Excellence for publishing “one of the top 50 management articles in 2007,” was a finalist for the Best MBA Core Teacher award at INSEAD and was named Outstanding Reviewer by the Journal of Consumer Research. He currently serves on the editorial review board of the Journal of Consumer Psychology. Prior to entering the world of academia (and consumers), Professor Malaviya worked in India as an engineer at Tata Motors and as a marketing analyst at Nestlé.

Education

• Northwestern University - Ph.D., Marketing

Publications

Articles in Journals (8)

Sunita Sah, Prashant Malaviya And Debora Thompson. "Conflict Of Interest Disclosure As An Expertise Cue: Differential Effects Due To Automatic Versus Deliberative Processing." Organizational Behavior And Human Decision Processes, 147 (июль 1, 2018): 127-146.

Malaviya, Prashant and C. Miguel Brendl. "Does Valence Moderate the Persuasion Effects of Regulatory Focus? Interaction of Hedonic Motives with Regulatory Focus Motives." Journal of Personality and Social Psychology (2014)

Thompson, Debora V. and Prashant Malaviya. "Consumer Response to User-Generated Advertising: The Effects of Disclosing Advertising Co-Creation Efforts." Journal of Marketing, 77, May (2013)

Malaviya, P.; Sternthal, B.. "Adding Parity Features Enhances and Dilutes Brand Preference: The Influence of Goal Orientation and Presentation Format." Journal of Consumer Research, 36, 1 (2009)

Malaviya, Prashant. "The Moderating Influence of Advertising Context on Ad Repetition Effects: The Role of Amount and Type of Elaboration." Journal of Consumer Research, 34, 1 (2007): 32-40.

Tybout, A.; Sternthal, B.; Malaviya, P.; Bakamitsos, Y.; Park, S. B.. "Information Accessibility as a Moderator of Judgements: The Role of Content versus Retrieval Ease." Journal of Consumer Research, 32, 1 (2005): 76-85.

Jung-Grant, S.; Malaviya, P., Sternthal, B.. "The Influence of Negation on Product Evaluation." Journal of Consumer Research, 31, 3 (2004): 583-91.

Meyers-Levy, Joan and Prashant Malaviya. "Consumers’ Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories." Journal of Marketing, 63 (1999): 45-60.