R. Deepa

Dr. R.Deepa has a doctorate in HRM/OB from IIT Madras. She has over 16 years of teaching, research and industry experience. She has six years of industry experience as a HR generalist in various Manufacturing and IT organizations in corporate HR and corporate marketing. She has seven years of research experience as a research scholar and research associate at IIT Madras, where she worked in Employer Branding. Her research interests include Talent Management, Employer Branding, Technology-based Human Resource Management and Learning & Development. She has published papers in international peer- reviewed journals listed in ABDC and Scopus and presented papers in national and international conferences of repute.

Qualification & Specialization : BE, MBA, PhD (IIT Madras) – HRM/OB

Experience In Years Teaching/Practice/Industry/Research : 04 years of teaching/ 06 years of research/ 07 years of research

Academic Biography

• Ph.D. HRM/OB, IIT Madras. Thesis Title “A Study on Employer Branding and its impact on Employee Attraction, Engagement and Employee-based Brand Equity”
• Master of Business Administration, (Marketing and HR), Thiagrajar School of Management, Madurai, India
• Bachelor of Engineering (Instrumentation and Control), Kalasalingam College of Engineering, Madurai Kamaraj University, India

Area of Interest

• Employer Branding
• Talent Management
• Technology-based Human Resource Management
• Learning and Development

Conference Proceedings

• Deepa R. and R. Baral (2017), ‘Importance-Fulfilment Analysis in Employer Branding’, Proceedings of the ICRBS Conference 2017, IIT Roorkee, 16th and 17th December 2017, ISBN: 978-93-86238-38-2.
• Deepa R. and R. Baral (2016), ‘Do EVP Attributes affect Employee Engagement? – A Closer Look through Psychological Contract Lenses’, Proceedings of the 26th Annual Conference of the National Academy of Psychology (NAOP), IIT Madras, 29th – 31st December 2016, ISBN 978-93-85374-55-5.
• Deepa, R. and R. Baral (2016), ‘Role of Communication Effectiveness in the Relationship between Employment Value Proposition and Employee-based Brand Equity’, Proceedings of the 4th PAN IIM World Management Conference, IIM Ahmedabad, 15th – 17th December 2016.
• Deepa, R. and R. Baral (2013), ‘A Logic Model Approach to Assess the Impact of Employer Branding Programs’, Proceedings of the 10th AIMS International Conference on Management, 6th – 8th January 2013, IIM Bangalore, ISBN: 978-81924713-1-0.
• Deepa. R (2011), ‘Analytical Review of the effect of Performance Management System on Motivation, Job Satisfaction and OD’, Proceedings of the 2nd National National Conference of Human Resource Management, Management Development Research Foundation (MDRF), New Delhi.
  
• Deepa. R (2010), ‘Conceptual Framework of Employer Branding Strategies’, Proceedings of the 1st National Conference of Human Resource Management (NCHRM) Management Development Research Foundation (MDRF), New Delhi, ISBN: 978-81- 920513-0- 7, 2010.

Workshops Attended

• Faculty Development Program on “Case Pedagogy as a Learning Tool”, held between November 8 and 9, 2019 at XIMB, Bhubaneswar.
• Faculty Development Program (8 weeks) – certified by NPTEL – AICTE for the courses ‘Soft skills and Personality Development’ and Enhancing Soft-skills and Personality Development’ –Topper in the both the courses.
• Faculty Development Program on teaching skills as part of Wipro-Mission 10X Initiative – 3 day program – June 2019
• Faculty Development Program organized by CII on “Understanding HR practices of different Organisations” from January-March 2019.
• Faculty Development Program by the Teaching-Learning Center (TLC) – IIT Madras on Teaching skills – One week program – June 2018
• Three days national workshop on DATA ANALYSIS AND ADVANCED STATISTICAL TECHNIQUES USING SPSS AMOS– organised by VIT Chennai and IBM SPSS – December, 2016