Rashi Glazer
Professor Emeritus at Haas School of Business
Schools
- Haas School of Business
Expertise
Links
Biography
Haas School of Business
Education
PhD, Marketing, Stanford University
MBA, Stanford University
BA, Sociology and Psychology, Brandeis University
Positions Held
At Haas since 1989
1997 – present, Professor Emeritus, Haas School of Business
1992 – 1997, Associate Professor, Haas School of Business
1989 – 1992, Assistant Professor and Northern Telecom Scholar, Haas School of Business
1982 – 1989, Associate Professor, Graduate School of Business, Columbia University
1974 – 1977, Founder and Partner, ETL, Inc., Boston/New York
1971 – 1973, Independent Communications Consultant, Boston
External Service and Assignments
- UCLA Anderson School of Management - Yale School of Organization and Management - Co-Editor, Journal of Interactive Marketing - Associate editor, Journal of Management Science - Member, editorial board of Journal of Marketing Research, Marketing Letters, California Management Review, and Journal of Market-Focused Management - Reviewer, California Management Review, Journal of Consumer Research, Journal of Marketing, and Marketing Science - Consultant, Arthur Andersen, AT&T, Bay Networks, Deere & Company, Equitable Life Assurance, Hewlett Packard, IBM, Intel, Mitsubishi Industries, Motorola, Pacific Bell, Pacific Gas & Electric, Time, Inc., Visa, and Wells Fargo - Consultant of new ventures, MicroUnity Systems, Mips, MicroMed Technologies, Oaysis, and Telegroup - Founder, ETL, Inc., a communications company specializing in innovative applications of video technology
Current Research and Interests
- High-technology marketing - Information-intensive marketing - Consumer and managerial decision making - E-business, E-commerce - Marketing strategy - Knowledge management
Selected Papers and Publications
- “Smart vs. Dumb Service Strategies: A Framework for E-Business Intensity.” in Rust, Roland T. and P.K. Kannan (eds.), E-Service, Armonk, NY: M.E. Sharpe, 2001. - “Smart Services: Competitive Advantage Through Information-Intensive Strategies.” in Handbook of Services Marketing and Management, eds. T. Swartz and D. Iacobucci, London: Sage Publications, 2000. - “Market Driving Strategies: Toward a New Concept of Competitive Advantage,” with G. Carpenter and K. Nakamoto in D. Iacobucci and L. Krishnamurthi (eds.), Kellogg on Marketing. New York: Wiley, 2000. - “Customer Knowledge Management: The INFOVALUE Methodology,” NYU Conference: Management of Intangible Assets Proceedings, 2000. - “Winning in Smart Markets,” Sloan Management Review (1999). - “Measuring the Knower: Towards a Theory of Knowledge Equity.” California Management Review 40, no. 3 (Spring 1998): 175-194. Abstract - “Similarity in Context: Cognitive Representation and Violation of Preference and Perceptual Invariance in Consumer Choice.” Organizational Behavior & Human Decision Processes 67, no. 3 (Sep 1996): 280-293. Abstract
Teaching
- Marketing Organization and Management, BA 206 - High Technology Marketing Management, BA 264 - Competitive Strategies for Service Businesses
Honors and Awards
- Earl F. Cheit Award for Excellence in Teaching, Full-Time MBA Program, 2010 - Earl F. Cheit Award for Excellence in Teaching, Evening MBA Program, 1989 - Earl F. Cheit Award for Excellence in Teaching, Full-Time MBA Program, 1996 - Harold Maynard award for best paper, Journal of Marketing, 1992 - Schwabacher Fellowship, Haas School of Business, 1990 - Robert Ferber Award, Association of Consumer Research and Journal of Consumer Research for best interdisciplinary article in consumer behavior based on a doctoral dissertation
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