Rocky Chen

Education

• Doctor of Philosophy (PhD) The University of Hong Kong (2011 — 2015)
• Master of Economics The University of Hong Kong (2010 — 2011)
• Bachelor of Management Sun Yat-Sen University (2004 — 2008)

Companies

• Associate Professor Hong Kong Baptist University (2020)
• Honorary Research Associate The University of Hong Kong (2015)
• Assistant Professor Hong Kong Baptist University (2016 — 2020)
• Li Ka Shing Prizes Winner The University of Hong Kong (2014 — 2015)
• Visiting Scholar University of Cambridge (2014 — 2014)
• Marketing Management Trainee Colgate Palmolive (2008 — 2010)

Research Interests

• Anthropomorphism in Marketing
• AI and Service
• Emerging Technology and Consumer Behavior