Saby Mitra
Principal at ZS / Expert in customer engagement and digital transformation / Faculty at Kellogg School of Management
Schools
- Kellogg School of Management
Expertise
Links
Biography
Kellogg School of Management
Saby is a principal in ZS’s customer-centric marketing (CCM) practice. CCM enables clients to optimize the customer experience by developing and deploying integrated promotion strategies based upon customer insights and preferences. The result is a sustained competitive advantage by consistently engaging customers and improving sales growth at scale.
Expertise
Saby’s expertise is focused on designing and implementing transformation programs in life sciences and other industry verticals, with an emphasis on global digital transformation programs leveraging comprehensive domain-specific digital strategies, AI and advanced analytics, digital technologies and agile organizational design. Saby has 20-plus years of management consulting experience and has helped clients transform their commercial organizations in the U.S. and in Europe.
Prior experience
Prior to joining ZS, Saby focused on CRM transformations in life sciences, consumer goods and financial services at Oracle Consulting and PwC.
Education
Saby holds an executive MBA from the University of Illinois at Urbana-Champaign and a B.E. degree in electronics and telecommunication engineering from Jadavpur University in India.
Areas of expertise
- Customer Experience
- Digital & Technology
- AI & Analytics
- ZAIDYN™ Customer Engagement
Videos
Role of AI in Elevating Digital in Life Sciences with ZS & UCB
ZS Zaidyn - Saby Mitra Trailer
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