Sridhar Narayanan

Research Statement

Sridhar Narayanan’s research focuses on empirical analysis of marketing problems, through the estimation of econometric models on behavioral data. One stream of his work has focused on consumer and firm decisions in situations of consumer uncertainty about new products. Specifically, his research has explored physician learning about new prescription drugs, the changes in the role and effectiveness of marketing communication for products over their life cycle, and the value of information to consumers in telecommunication markets. Another stream of his work has focused on measurement of casual effects. He has studied the application of Regression discontinuity designs to marketing, and causal installed base effects in social contexts. In recent work, he has been looking at causal effects in online advertising. A particular area of interest for Sridhar is the application of Bayesian econometric methods to problems in marketing and empirical industrial organization.

Bio

Narayanan is a professor of marketing at Stanford Graduate School of Business. He received his PhD from the University of Chicago in 2005 and has been at Stanford since July 2005. Before his PhD, he worked as a sales and marketing manager at Unilever, after receiving a BE in electrical engineering and an MBA, both from the University of Delhi, India.

Narayanan’s research has been published in the leading journals of marketing, such as Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and Journal of Marketing. He serves as associate editor at Marketing Science and Quantitative Marketing and Economics.

Narayanan teaches an MBA core course in marketing and a PhD course on Bayesian methods. Previously he also taught MBA electives like Marketing Analytics, Advanced Marketing Analytics, Digital Marketing, and Green Marketing.

Academic Degrees

• PhD, University of Chicago, 2005
• MBA, University of Delhi, India, 1997
• BE, University of Delhi, India, 1995

Academic Appointments

• Professor, Stanford GSB, 2021–present
• Associate Professor, Stanford GSB, 2009–21
• Assistant Professor, Stanford GSB, 2005–09

Professional Experience

• Area Sales Manager, Unilever India, 1997–2000

Awards and Honors

• Philip F. Maritz Faculty Scholar, 2016-17
• MBA Class of ’69 Faculty Scholar, 2013-14
• Coulter Family Scholar, 2007-2008