Thales Teixeira
Associate Professor at Rady School of Management
Schools
- Rady School of Management
Expertise
Links
Biography
Rady School of Management
Prof. Teixeira is the co-founder of digital disruption consultancy Decoupling.co. He was the Lumry Family Associate Professor at Harvard Business School, where he taught for 10 years. There he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. His two primary domains of research constitute Digital Disruption and The Economics of Attention.
He is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals such as Marketing Science, JMR, JM, and JAR. His research and opinions have been routinely featured in The NY Times, The Financial Times, ABC Nightly News, NBC News, NPR, Forbes, Quartz, The New Yorker and The Guardian.
He was formerly an expert reviewer for the US Food and Drug Administration under President Barack Obama. And he is one of the current judges of CNBC’s Disruptor 50 most innovative startups. He has consulted or advised top executives of over 15 of the Fortune 100 companies.
Videos
HBS prof. Thales Teixeira: How to respond to the digital disruption?
Thales Teixeira | Digital Disruption Through Decoupling (#034)
ContraMinds ShortCuts | Thales Teixeira - What is Disruption?
Unlocking the Customer Value Chain | Thales Teixeira | Decoupling.co
Sarder Author Talks - Thales Teixeira, Full Episode
EXCLUSIVO: THALES TEIXEIRA ( HARVARD BUSINESS SCHOOL ) BR WEEK 2014 – PARTE 4/4
What do you mean by the term decoupling? By Thales Teixeira
What are the steps for decoupling successfully? By Thales Teixeira
EXCLUSIVO: THALES TEIXEIRA (HARVARD BUSINESS SCHOOL) BR WEEK 2014 PARTE I
xTree Talks #002 | Thales Teixeira
Prof. Thales Teixeira, Harvard Business School - Online Marketing Rockstars Keynote | OMR15
Thales Teixeira at Cannes Lions, Recipe for Viral Advertising
Thales Teixeira Introduces "Decoupling" as the Customer-centric Approach to Digital Disruption
Thales Teixeira
Does your interaction as a college professor provide insights? By Thales Teixeira
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