Thyra Uth Thomsen

Presentation

My research interests lie primarily in consumer transformations and consumption-related individual and societal well-being. In the past my research has been conducted within the domain of food consumption, and included consumer vulnerabilities and resources within this domain. With visiting associate professor Rosa Llamas I currently explore what happiness means to consumers and how it is practiced, thus seeking to grasp the multi-faceted, culturally situated phenomenon of hedonic and/or eudaimonic consumer happiness. While hedonia has received extensive attention in consumer research for both the pleasures and challenges it holds, eudaimonic consumption paths are less explored – as is true for the link between the two.

Primary research areas

• Interpretive consumer research
• Identity construction
• Transitional consumption
• Consumer happiness and well-being

Courses

• Perspectives on Consumer Behaviour
• Strategic Brand Management

Supervision

Supervision of Assistant Professors in the Assistant Professors'' Programme.