Tony Anagor

Education and Training

I graduated from Nottingham Trent University with a degree in Bio-Computing. My thesis was on the Effects of Negative and Positive Reinforcement on human learning. In 1995 I obtained the Association of British Pharmaceuticals Industry certificate before working for Novartis Pharmaceuticals. My experience was in sales and marketing and later moved into training and development. In 2009 I obtained the ICF Accredited Coaching Certificate. Since 2003 I have been the CEO of LifestyleDMC an Incentive and Teambuilding Agency based in Barcelona. Since 2009 I have been an external coach of communication skills on the Executive MBA program and IESE Business School here I work with CEOs and C-Level executives to help them present in public and communicate with power and precision. I am a lecturer of communication skills on the Caixa Impulse Program where we take top scientists with great ideas and teach them how to present their ideas in order to gain funding and/or project collaboration partners. During the Pandemic which hit Spain in March 2020, I co-founded The Empathary, an online platform to teach and practice emotionally intelligent negotiation to companies all over the world.

Relax

I am a Tai Chi Enthusiast, when I am not spending time with my family, reading, writing or travelling I love to practice the ancient martial art of Tai Chi. It helps me focus and relax but also keeps me supple and aware (well at least that what it said on the Tai Chi Brochure when I joined:)